Overview
- Considers the development of railway advertising from 1900 to the outbreak of the Second World War in 1939
- Unravels the complex and ever changing processes behind corporate sales communications and efforts to encourage raiway consumption
- Contends that the changing face of railway photographic advertising is illustrative of a collective shift in the railways’ corporate mindset
Part of the book series: Palgrave Studies in the History of the Media (PSHM)
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Table of contents (7 chapters)
Keywords
About this book
Authors and Affiliations
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Bibliographic Information
Book Title: Railway Photographic Advertising in Britain, 1900-1939
Authors: Alexander Medcalf
Series Title: Palgrave Studies in the History of the Media
DOI: https://doi.org/10.1007/978-3-319-70857-7
Publisher: Palgrave Macmillan Cham
eBook Packages: History, History (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s) 2018
Hardcover ISBN: 978-3-319-70856-0Published: 15 March 2018
Softcover ISBN: 978-3-030-09998-5Published: 29 December 2018
eBook ISBN: 978-3-319-70857-7Published: 06 March 2018
Series ISSN: 2634-6575
Series E-ISSN: 2634-6583
Edition Number: 1
Number of Pages: XI, 236
Number of Illustrations: 10 b/w illustrations, 10 illustrations in colour
Topics: Cultural History, History of Britain and Ireland, History of Modern Europe, Modern History, Photography