Overview
- Explains the media evolution from a business and marketing perspective
- Provides a history of personal branding
- Explores the differences between traditional branding versus e-branding
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Table of contents (6 chapters)
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Front Matter
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Back Matter
Keywords
About this book
Presenting a scientific exploration of personal branding and digital communication, this ground-breaking book aims to fill a gap between theory and practice. Describing how social media can increase brand profiles online, it explains basic terms before investigating the cultural context for online personal branding. With a special focus on YouTube, the author provides a comparative analysis of two countries (USA and Poland) to open further avenues for research into this growing area. An essential read for management and marketing scholars, this study outlines and explores the evolution of media in the digital age from a business perspective, and offers a thought-provoking analysis for those interested in social media.
Authors and Affiliations
About the author
Mateusz Grzesiak is an experienced and creative psychologist with an innovative approach to business consulting. He is the Chairman of the Starway Institute Program Council and owner and CEO of Starway Ltd., an international educational company. Keynote speaker at prestigious international events and conferences, and an academic lecturer with a PhD in Management, Mateusz is fluent in 7 languages. He is the author of various scientific publications and fourteen best-selling books on leadership, marketing, management and emotional intelligence. With sixteen years of experience in educational programs and seminar development, motivational speaking, business advisory and consulting, Mateusz is focused on effective and interdisciplinary educational solutions for individuals and organisations.
Bibliographic Information
Book Title: Personal Brand Creation in the Digital Age
Book Subtitle: Theory, Research and Practice
Authors: Mateusz Grzesiak
DOI: https://doi.org/10.1007/978-3-319-69697-3
Publisher: Palgrave Pivot Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s) 2018
Hardcover ISBN: 978-3-319-69696-6Published: 03 April 2018
eBook ISBN: 978-3-319-69697-3Published: 20 March 2018
Edition Number: 1
Number of Pages: XVI, 185
Number of Illustrations: 42 b/w illustrations
Topics: Branding, Online Marketing/Social Media, Corporate Communication/Public Relations, Business Strategy/Leadership, Media Management, Innovation/Technology Management