Editors:
- Examines marketing transformation in the global economy
- Explores the current state of the marketing field and where it is going
- Features contributions from marketing researchers and practitioners from around the world
- Presents the full proceedings of the 20th Annual Academy of Marketing Science (AMS) World Marketing Congress (WMC)
Part of the book series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science (DMSPAMS)
Conference series link(s): AMSWMC: Academy of Marketing Science World Marketing Congress
Conference proceedings info: AMSWMC 2017.
Buy it now
Buying options
Tax calculation will be finalised at checkout
Other ways to access
This is a preview of subscription content, log in via an institution to check for access.
Table of contents (98 papers)
-
Front Matter
About this book
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Editors and Affiliations
-
Marketing Department, IÉSEG School of Management, Lille, France
Patricia Rossi
-
Rohrer College of Business, Rowan University, Glassboro, USA
Nina Krey
Bibliographic Information
Book Title: Marketing Transformation: Marketing Practice in an Ever Changing World
Book Subtitle: Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC)
Editors: Patricia Rossi, Nina Krey
Series Title: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
DOI: https://doi.org/10.1007/978-3-319-68750-6
Publisher: Springer Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2018
Hardcover ISBN: 978-3-319-68749-0Published: 18 November 2017
Softcover ISBN: 978-3-319-88652-7Published: 23 June 2018
eBook ISBN: 978-3-319-68750-6Published: 16 November 2017
Series ISSN: 2363-6165
Series E-ISSN: 2363-6173
Edition Number: 1
Number of Pages: XXXI, 322
Number of Illustrations: 2 b/w illustrations, 10 illustrations in colour
Topics: Consumer Behavior, Market Research/Competitive Intelligence, Online Marketing/Social Media