Overview
- Provides current research on customer value in a world of evolving technology
- Examines ways in which marketers can provide greater value for companies, consumers and society
- Features the full proceedings of the 45th Annual Academy of Marketing Science (AMS) Annual Conference
- Includes supplementary material: sn.pub/extras
Part of the book series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science (DMSPAMS)
Included in the following conference series:
Conference proceedings info: AMSAC 2017.
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Table of contents (254 papers)
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Front Matter
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Back to the Future: Using Marketing Basics to Provide Customer Value
Keywords
About this book
This proceedings volume presents timely research and insights on the advancement of marketing’s basic premise—providing greater levels of customer value. In recent years, both marketing scholars and practitioners have witnessed great advancements in technology and methodologies associated with big data, with location-based marketing centered on mobile apps and the real-time tracking of consumer behavior, and with innovations and enhancements in communications utilizing the continually growing presence of social media. Featuring the full proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference held in Coronado Island, California, this volume provides ground-breaking research from scholars and practitioners from around the world that will help marketers in providing value for companies, consumers and society.
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Editors and Affiliations
Bibliographic Information
Book Title: Back to the Future: Using Marketing Basics to Provide Customer Value
Book Subtitle: Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference
Editors: Nina Krey, Patricia Rossi
Series Title: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
DOI: https://doi.org/10.1007/978-3-319-66023-3
Publisher: Springer Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2018
Hardcover ISBN: 978-3-319-66022-6Published: 06 December 2017
Softcover ISBN: 978-3-319-88156-0Published: 04 September 2018
eBook ISBN: 978-3-319-66023-3Published: 04 December 2017
Series ISSN: 2363-6165
Series E-ISSN: 2363-6173
Edition Number: 1
Number of Pages: XL, 816
Number of Illustrations: 12 b/w illustrations, 13 illustrations in colour
Topics: Customer Relationship Management, Online Marketing/Social Media, Big Data/Analytics