Overview
Integrates different cultural frameworks and critically reviews the literature relevant to consumer psychology
Covers the main cross-cultural topics in one volume
Can be used as a text in cross-cultural consumer research courses and as a reference book for researchers and academics
Includes supplementary material: sn.pub/extras
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Table of contents (12 chapters)
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Front Matter
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Back Matter
Keywords
- international business
- diversity in the workplace
- international trade
- culture relativity of theories
- human values
- culture and the self
- culture and persuasion
- priming culture
- culture and branding
- culture change and value change
- acculturation
- methodology in cross cultural research
- culture and consumer behavior
About this book
Among the topics covered:
- Â Culture as a driver of individual and national consumer behavior.
- Consumer culture-based attitudes toward buying foreign versus domestic products.
- Country-of-origin effects: consumer perceptions of international products.
- The roles of cultural influences in product branding.
- Cultural aspects of consumer-brand relationships.
- Consumer behavior in the emerging marketplace of subsistence countries.
This attention to both national detail and individual nuance makes Cross-Cultural Issues in Consumer Science and Consumer Psychology an instructive and highly useful reference for scholars and students in consumer psychology, Â cross-cultural psychology, marketing, international business, Â as well as professionals in these areas.
Editors and Affiliations
About the editors
Hester van Herk is Professor of Cross-Cultural Marketing Research at Vrije Universiteit, Amsterdam, the Netherlands. She is an expert in consequences of personal and cultural valÂues on consumer behavior in developed and emerging markets and in cross-cultural research methodology. She is co-author of the book International and Cross-Cultural Business Research (Sage 2017). About cross-cultural and methodological topics professor Van Herk has published in journals such as Journal of Marketing Research, Journal of Cross-Cultural Psychology, Journal of International Marketing, European Journal of Marketing, Organizations and Markets in Emerging Economies, and Multivariate Behavioral Research.
Carlos J. Torelli is Professor of Business Administration, University of Illinois at Urbana-Champaign. He is an expert in cross-cultural consumer psychology and global branding. Professor Torelli is the author of Globalization, C
ulture and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization (Palgrave Macmillan 2013), and has published numerous articles in top journals in marketing and psychology. He has also served as Associate Editor at the Journal of Cross-Cultural Psychology, and currently serves as senior editor at the International Journal of Research in Marketing, as well as in the editorial board of top marketing journals.Â
Bibliographic Information
Book Title: Cross Cultural Issues in Consumer Science and Consumer Psychology
Book Subtitle: Current Perspectives and Future Directions
Editors: Hester van Herk, Carlos J. Torelli
DOI: https://doi.org/10.1007/978-3-319-65091-3
Publisher: Springer Cham
eBook Packages: Behavioral Science and Psychology, Behavioral Science and Psychology (R0)
Copyright Information: Springer International Publishing AG 2017
Hardcover ISBN: 978-3-319-65090-6Published: 27 October 2017
Softcover ISBN: 978-3-319-87948-2Published: 23 June 2018
eBook ISBN: 978-3-319-65091-3Published: 17 October 2017
Edition Number: 1
Number of Pages: VI, 218
Number of Illustrations: 13 b/w illustrations
Topics: Cross Cultural Psychology, Industrial and Organizational Psychology, International Business, Personality and Social Psychology