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Rhetorical Audience Studies and Reception of Rhetoric

Exploring Audiences Empirically

  • Book
  • © 2018

Overview

Editors:
  1. Jens E. Kjeldsen

    1. Department of Information Science and Media Studies, University of Bergen, Bergen, Norway

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  • Provide fresh ways of conceptualizing and assessing audience responses
  • Documents the benefits of audience research for rhetoricians
  • Includes chapters that illustrate overlooked methodologies applied to a variety of genres and media

Part of the book series: Rhetoric, Politics and Society (RPS)

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Table of contents (12 chapters)

  1. Front Matter

    Pages i-ix
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  2. Audience Analysis and Reception Studies of Rhetoric

    • Jens E. Kjeldsen
    Pages 1-42

  3. The Argumentative Burdens of Audience Conjectures: Audience Research in Popular Culture Criticism (Reprint)

    • Jennifer Stromer-Galley, Edward Schiappa
    Pages 43-83

  4. Assessing Audience Reactions to Winston Churchill’s Speeches

    • Richard Toye
    Pages 85-107

  5. Audience Response to Mediated Authenticity Appeals

    • Magnus H. Iversen
    Pages 109-134

  6. Focus Group Studies of Social Media Rhetoric

    • Eirik Vatnøy
    Pages 135-160

  7. Think-Aloud Reading: Selected Audiences’ Concurrent Reaction to the Implied Audience in Political Commentary

    • Mette Bengtsson
    Pages 161-183

  8. The Semiotics and Rhetoric of Music: A Case Study in Aesthetic Protocol Analysis

    • Christian Kock
    Pages 185-211

  9. Competing Perspectives: Using Ethnographic Methods to Study Embodied and Emplaced Rhetorics

    • Aaron Hess
    Pages 213-236

  10. The Audience and the Spectacle: Bodu Bala Sena and the Controversy of Buddhist Political Activism in Sri Lanka

    • Michael Hertzberg
    Pages 237-259

  11. Pandemic Rhetoric and Public Memory. What People (Don’t) Remember from the 2009 Swine Flu

    • Kristian Bjørkdahl, Benedicte Carlsen
    Pages 261-283

  12. Icons, Appropriations, and the Co-production of Meaning

    • Robert Hariman, John Louis Lucaites
    Pages 285-308

  13. The Rhetorical Power of News Photographs: A Triangulatory Reception Approach to the Alan Kurdi Images

    • Jens E. Kjeldsen, Ida Andersen
    Pages 309-333

  14. Back Matter

    Pages 335-339
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Keywords

About this book

This book examines the reception of rhetoric and the rhetoric of reception. By considering salient rhetorical traits of rhetorical utterances and texts seen in context, and relating this to different kinds of reception and/or audience use and negotiation, the authors explore the connections between rhetoric and reception. In our time, new media and new forms of communication make it harder to distinguish between speaker and audience. The active involvement of users and audiences is more important than ever before. This project is based on the premise that rhetorical research should reconsider the understanding, conceptualization and examination of the rhetorical audience. From mostly understanding audiences as theoretical constructions that are examined textually and speculatively, the contributors give more attention to empirical explorations of actual audiences and users. The book will provide readers with new knowledge on the workings of rhetoric as well as illustrative andguiding examples of new methods of rhetorical studies.

Reviews

“Kjeldsen’s Rhetorical Audience Studies presents a compelling argument for flipping the script on the way we study rhetoric. This reversal resonates with the methodological turn in the field and holds significant potential for the way scholars approach the agency and dynamism of those who receive rhetoric. The volume will be a helpful starting place for critics interested in attending to rhetoric’s other angles and vistas.” (Sara McKinnon, Rhetorica Scandinavica, retorikforlaget.se, February, 15, 2019)

Editors and Affiliations

  • Department of Information Science and Media Studies, University of Bergen, Bergen, Norway

    Jens E. Kjeldsen

About the editor

Jens E. Kjeldsen is Professor of Rhetoric and Visual Communication at University of Bergen, Norway. He has written extensively about rhetoric, visual communication and argumentation, speech making, speech writing and PowerPoint-presentations. Kjeldsen is President of the Rhetoric Society of Europe and co-founder and longtime chief editor of the research journal Rhetorica Scandinavia. Several of his publications, including two edited collections, deal with reception-oriented approaches in the field of rhetoric.

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