Overview
- Approaches the understanding of luxury by making sense of the concept against the context and time
- Introduces the concept of luxuriousness and discusses this from product, brand and service perspective
- Explores the constructs of perceived authenticity and uniqueness and how they contribute to the experience of a brand luxury
Part of the book series: Palgrave Advances in Luxury (PAAL)
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Table of contents (10 chapters)
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Front Matter
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Fundamentals of Luxury
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Front Matter
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Interpreting the Luxuriousness of a Brand
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Front Matter
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Back Matter
Keywords
About this book
Exploring the elements that constitute the perceived luxuriousness of a brand, this book addresses the changing definitions of the term ‘luxury’ in today’s world. Taking the approach that the concept of luxury evolves from the consumer, the author introduces a conceptual model which explains how the consumer interprets the luxuriousness of a brand. This innovative study analyses the key elements that influence luxury branding, such as extended product, perceived uniqueness, authenticity and context specificity. By critically reflecting on the existing definitions of luxury and its challenges, this book makes a unique contribution to research and an essential read for marketing students and scholars.
Authors and Affiliations
About the author
Linda Lisa Maria Turunen is a postdoctoral researcher in the Faculty of Business Studies at the University of Vaasa, Finland. She has consultancy experience and a strong passion for exploration and research in the fields of luxury brands and perceived luxuriousness, secondhand luxury markets and upcycling. Linda has actively participated in numerous academic discussions at conferences and through various published articles.
Bibliographic Information
Book Title: Interpretations of Luxury
Book Subtitle: Exploring the Consumer Perspective
Authors: Linda Lisa Maria Turunen
Series Title: Palgrave Advances in Luxury
DOI: https://doi.org/10.1007/978-3-319-60870-9
Publisher: Palgrave Macmillan Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s) 2018
Hardcover ISBN: 978-3-319-60869-3Published: 02 October 2017
Softcover ISBN: 978-3-319-86948-3Published: 17 May 2018
eBook ISBN: 978-3-319-60870-9Published: 15 September 2017
Series ISSN: 2662-1061
Series E-ISSN: 2662-107X
Edition Number: 1
Number of Pages: XIII, 191
Number of Illustrations: 4 b/w illustrations, 1 illustrations in colour
Topics: Luxury, Branding, Consumer Behavior, Trade, Emerging Markets/Globalization