Overview
- Offers total understanding of the new forms of political engagement in Ghana and the factors influencing its emergence
- Illuminates the distinction between the technology-dominant form of political engagement in the west and the symbols- oriented African perspective
- Provides multi-disciplinary appeal as this book is suitable for students and academics researching business, political science and communication studies
- Includes supplementary material: sn.pub/extras
- Includes supplementary material: sn.pub/extras
Part of the book series: Palgrave Studies in Political Marketing and Management (Palgrave Studies in Political Marketing and Management)
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Table of contents (10 chapters)
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Front Matter
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Back Matter
Keywords
About this book
This book focuses on the emergence of new frames of political engagement underpinned by concepts in marketing, management, and organisation. It goes beyond political electioneering and campaigning and considers business theories such as market research, segmentation, social media, brand architecture, and human resources. With contributions from a range of skilled experts, Political Marketing and Management in Ghana emphasises and provides insights on the symbols-oriented approach of political campaigning in Africa, and distinguishes this from the technology-driven process of the west. Offering a total understanding of African politics and its supply and demand interactivity between key actors, this book is of great use to academics interested in political science, communications, marketing, and business and management.
Reviews
“A pace-setting book on political marketing in Ghana that offers a strategic direction to political campaigning, financing, human resource management and leadership.” (Joshua Yindenaba Abor, Professor and Dean, The University of Ghana Business School, University of Ghana, Legon)
Editors and Affiliations
About the editor
Bibliographic Information
Book Title: Political Marketing and Management in Ghana
Book Subtitle: A New Architecture
Editors: Kobby Mensah
Series Title: Palgrave Studies in Political Marketing and Management
DOI: https://doi.org/10.1007/978-3-319-57373-1
Publisher: Palgrave Macmillan Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2017
Hardcover ISBN: 978-3-319-57372-4Published: 28 August 2017
Softcover ISBN: 978-3-319-86146-3Published: 04 August 2018
eBook ISBN: 978-3-319-57373-1Published: 09 August 2017
Series ISSN: 2946-2614
Series E-ISSN: 2946-2622
Edition Number: 1
Number of Pages: XVI, 207
Number of Illustrations: 3 b/w illustrations
Topics: Business Strategy/Leadership, Branding, Electoral Politics, Online Marketing/Social Media, Media Management