Development, Growth and Finance of Organizations from an Eastern European Context

1. Front Matter

   Pages i-x

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2. Country Benchmarking for Setting Up a New Business

   • Bianca Avram, Stelian Brad

   Pages 1-14

3. The Image of Local Public Administrations in Transylvania Among Citizens: An Empirical Study

   • Dan-Cristian Dabija, Ciprian-Marcel Pop, Raluca Băbuţ

   Pages 15-40

4. Entrepreneurial Myopia and Succession-Based Crises in Family Businesses: A Strategic Options Perspective

   • Silvia Fotea, Jörg Freiling, Daniel Neagoie

   Pages 41-65

5. The Development of Medical Business Through Relational Marketing

   • Beniamin Grozea, Nicolae Al Pop

   Pages 67-74

6. Customer Satisfaction in IT Professional Services Research

   • Mircea Motogna

   Pages 75-99

7. The New Phase Transition of the World Economy

   • Igor Prisac

   Pages 101-114

8. Managerial Creativity Between Native Enhancing Factors and Environmental Influencers

   • Mihai Florin Talpos, Dan Oncica-Sanislav, Dumitru Grigore

   Pages 115-126

9. The Absence of Entrepreneurial Foresight as a Reason of Entrepreneurial Failure

   • Wolfgang Schenk

   Pages 127-132

10. Merger and Acquisition Activity During the Fifth Wave: USA vs. EU

    • Mariana Sehleanu

    Pages 133-143

11. Managerial Fractal Intelligences: Psychometric Evidence for Empowering the Theory of Multiple Intelligences

    • Dumitru Grigore, Mihai Florin Talpos, Ioan G. Pop

    Pages 145-158

12. What Are the Main Determinants of the Romanian Shadow Economy? An Empirical Analysis Based on Structural Equation Models

    • Adriana Anamaria Davidescu

    Pages 159-170

13. The Capabilities of Romanian Universities to Attract EU Funds: A Case Study

    • Ion Stegarou, Cristian Marinas, Ionut Florin Bratiloveanu, Adrian Irimia

    Pages 171-180

This book explores challenges and approaches to the development, financial management and growth of Eastern European organizations, both public and private. Including papers derived from the 2015 Griffiths School of Management Annual Conference on Business, Entrepreneurship and Ethics (GSMAC), organized by Emanuel University of Oradea, the authors provide a variety of strategies for growth and development in areas such as IT, medical management, marketing, entrepreneurship and family business. Collectively, these contributions provide a problem-solving framework that tackles such questions as: How are the growth and financial models of organizations changing? How should leadership in organizations adapt in order to ensure sustainable growth? How should educational concepts and methods be improved to help the next generation in the new global business environment?

The rapid evolution of technology and innovation has changed the face of the business environment. With new actors in the global marketplace and new means of production, marketing and finance, businesses—particularly those in emerging regions, such as Eastern Europe—are faced with the pressure to rethink their structures and models from within. In this new economic climate, common issues such as corruption, risk, and customer satisfaction need to be examined from a globalized perspective. The goal of the 2015 GSMAC conference and the resulting papers is to help organizations and institutions in Eastern Europe and other developing regions formulate strategies and policies to thrive in this environment and promote sustainable management practices.

• GSMAC 2015
• Entrepreneurial Myopia
• Managerial Fractal Intelligences
• Romanian Shadow Economy
• World Economy
• Relational Marketing

• Griffiths School of Management, Emanuel University of Oradea, Oradea, Romania

  Sebastian Vaduva, Ioan S. Fotea

• College of Business Administration, University of Akron, Akron, USA

  Andrew R. Thomas

Dr. Sebastian A. Văduva is the current Dean of the Griffiths School of Management at the Emanuel University in Oradea, Romania, as well as a management scholar with numerous active ties, academic and entrepreneurial, in both Europe and the United States. He has developed various seminars on leadership and effective management on both micro- and macro-economic levels and is behind several programs intended to boost Romanian economy by drawing in international investors and business partners.


Dr. Ioan Ş. Fotea is a university lecturer at the Emanuel University of Oradea, with an MBA and a PhD in Marketing from the prestigious ASE (Academy for Economic Sciences) in Bucharest, Romania. He is the coordinator of Emanuel University’s Master in Entrepreneurial Management program and owns Advanced Solutions Ltd., an international business consultancy firm, while actively participating in various domestic and international business and social projects.



Dr. Andrew R. Thomas has conducted business in 120 countries on seven continents. A New York Times bestselling author, his books include Aviation Security Management: A Three-Volume Set, Air Rage: Crisis in the Skies and Aviation Insecurity: The New Challenges of Air Travel. He is founding Editor-in-Chief of the Journal of Transportation Security. Often featured on Fox News, MSNBC, CNN, ABC, and other media outlets, he lectures on supply chain security issues around the world.

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