Value-Oriented Media Management

1. Front Matter

   Pages i-viii

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2. Value-Oriented Media Management: What, Why, and What for? An Introduction to This Volume

   • Klaus-Dieter Altmeppen, C. Ann Hollifield, Joost van Loon

   Pages 1-16

3. Theories, Concepts, and Findings in Value-Oriented Media Management

   1. Front Matter

      Pages 17-17

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   2. Examining Media Management and Performance: A Taxonomy for Initiating a Research Agenda

      • Alan B. Albarran, Terry Moellinger

      Pages 19-32

   3. Business Models in Media Markets

      • Bernd W. Wirtz, Marc Elsäßer

      Pages 33-48

   4. Moving Media and Journalism Forward from Private to Public Value

      • Josef Trappel

      Pages 49-58

   5. Managing Media and Prioritising Societal Values: Market and Non-Market Solutions

      • Gillian Doyle

      Pages 59-64

   6. Media Markets, Value and the Unique: Consequences and Implications for Media Management from Karpik’s New Economics Sociology Perspective

      • Andreas Will, Britta Gossel

      Pages 65-79

4. Cultures and Organizations: Structures, Actions and Values in Media Companies

   1. Front Matter

      Pages 81-81

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   2. Values as Input and Values as Output: The True Challenge for Media Companies

      • Christian Scholz

      Pages 83-93

   3. Creating Innovative News: The Values of Future Newsroom Managers

      • George Sylvie

      Pages 95-108

   4. The Economic Value of Creativity: How Much, for Whom, and What for?

      • M. Bjørn von Rimscha

      Pages 109-118

   5. German Media Managers: A Survey on Their Origins, Careers, and Value Orientation

      • Regina Greck, Annika Franzetti, Klaus-Dieter Altmeppen

      Pages 119-131

5. Corporate Governance and Corporate Social Responsibility: The Role of Management and Leadership for Value Orientation and Implementation

   1. Front Matter

      Pages 133-133

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   2. Corporate Social Responsibility in the Media Industry: Setting the Benchmark or Falling Behind?

      • Matthias Karmasin, Klaus Bichler

      Pages 135-146

   3. Finding Common Ground: CSR and Media Responsibility

      • Philipp Bachmann, Diana Ingenhoff

      Pages 147-157

   4. Managing Values: Analyzing Corporate Social Responsibility in Media Companies from a Structuration Theory Perspective

      • Isabel Bracker, Stephanie Schuhknecht, Klaus-Dieter Altmeppen

      Pages 159-172

   5. The Perspective of Value Orientation for the Shareholder and the Stakeholder: The Case of Corporate Governance in Media Companies

      • María Elena Gutiérrez-Rentería

      Pages 173-180

   6. Media Management in the Digital Age: Toward a Practical Wisdom-Based Approach

      • André Habisch, Claudius Bachmann

      Pages 181-188

   7. The Diffusion of Authority: A Case Study Analysis of News Corporation’s News of the World Newspaper

      • Richard A. Gershon, Abubakar Alhassan

      Pages 189-207

In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume highlights the meaning of different values in media companies and media managers’ decisions. It discusses how economic as well as societal values can be equally integrated in media management processes and how such values affect the internal as well as external environment of media companies. The contributions analyze various issues in media management, such as the relationship between quality and audience demand, the role of branding in building values, changes in the value chain, and the impact of deregulation. Further important topics include hypercompetition, mediatization, challenges for media managers and the meaning of corporate social responsibility. 

• Media Economics
• Media Ethics
• Media Management
• Media Responsibility
• Media Values
• media research

• School of Journalism, Catholic University Eichstaett-Ingolstadt, Eichstaett, Germany

  Klaus-Dieter Altmeppen

• University of Georgia at Athens, Athens, USA

  C. Ann Hollifield

• Catholic University Eichstaett-Ingolstadt, Eichstaett, Germany

  Joost van Loon

Klaus-Dieter Altmeppen is Professor of Journalism in the School of Journalism at the Catholic University (CU) Eichstaett-Ingolstadt in Germany. His research focuses on the area of media (economics, management, and organisations). Furthermore Professor Altmeppen works on journalism structures and ethics as well as on entertainment acquisition and production. Altmeppen was president of the German Communication Association (DGPuK) from 2010-2014 and Dean of the Faculty of Literature and Languages at the CU from 2011-2013.



C. Ann Hollifield is the Thomas C. Dowden Professor of Media Research in the Grady College of Journalism & Mass Communication at the University of Georgia in the United States. Her research focuses on media management and economics, and media in economic development, with a focus on how organizational and economic structures effect media performance. Professor Hollifield has served as Head of the UGA Department ofTelecommunications (2008-2014), Associate Editor of the International Journal on Media Management, and Chair of the Standing Committee on Research for the Association for Education in Journalism and Mass Communication (2011-2012).



Joost van Loon is Professor of Sociological Theory at the Catholic University of Eichstaett-Ingolstadt. His research is concerned with theoretical engagements with social and cultural processes with a specific focus on media and technology. Professor van Loon is editor-in-chief of the journal Space and Culture and his publications include the monographs Risk and Technological Culture (2002) and Media Technology: Critical Perspectives (2008).

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