Strategy and Communication for Innovation

1. Front Matter

   Pages i-xxvi

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2. Strategic Perspectives on Innovation

   1. Front Matter

      Pages 1-1

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   2. The Importance of Connecting Open Innovation to Strategy

      • Wim Vanhaverbeke, Nadine Roijakkers, Annika Lorenz, Henry Chesbrough

      Pages 3-15

   3. Setting the Stage for Creativity: Upstream, Mid-stream, and Downstream

      • Leigh Thompson, David Schonthal

      Pages 17-28

   4. When Business Model Meets Open Innovation

      • Howard H. Yu

      Pages 29-40

   5. Classic Root Causes of Innovation Failures—Things We All Know but Sometimes Forget

      • Jean-Philippe Deschamps

      Pages 41-60

   6. The Evolution of Strategic Options, Actors, Tools and Tensions in Open Innovation

      • Kathrin M. Moeslein, Albrecht Fritzsche

      Pages 61-76

   7. Cognitive Diversity of Top Management Teams as a Competence-Based Driver of Innovation Capability

      • Michael Hülsmann, Meike Tilebein, Philip Cordes, Vera Stolarski

      Pages 77-88

3. Communicative Perspectives on Innovation

   1. Front Matter

      Pages 89-89

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   2. Pairwise Communication for Innovation at Work

      • Martin J. Eppler, Lawrence McGrath

      Pages 91-111

   3. Communication Model Design Innovation—Authentic Open Innovation-Culture

      • Nicole Pfeffermann

      Pages 113-129

   4. Open Innovation: Enhancing Theory and Practice by Integrating the Role of Innovation Communication

      • Ellen Enkel, Annika Dingler, Carsten Mangels

      Pages 131-145

   5. Scanalyse—A Case Study of the Role of Social Capital, Strategic Networking, and Word of Mouth Communication in the Diffusion of an Innovation

      • Tim Mazzarol, Peter Malone, Sophie Reboud

      Pages 147-174

   6. Managing Emotions Matters—A Balanced Framework for Communicating Innovations in Companies

      • Claudia Mast

      Pages 175-184

   7. The Role of Communicators in Innovation Clusters

      • Bettina Blasini, Rani J. Dang, Tim Minshall, Letizia Mortara

      Pages 185-203

   8. Integrated Communication in the Innovation Process—An Approach to Integrated Innovation Communication

      • Manfred Bruhn, Grit Mareike Ahlers

      Pages 205-225

4. Integrated Perspectives on Innovation

   1. Front Matter

      Pages 227-227

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   2. Innovation Implementation: Leading from the Middle Out

      • Alan Belasen, Elliot B. Luber

      Pages 229-243

   3. Innovation, Leadership, and Communication Intelligence

      • Ian C. Woodward, Samah Shaffakat

      Pages 245-264

   4. Redefining Collaborative Innovation in the Digital Economy

      • Eric Viardot

      Pages 265-290

This contributed volume presents a state-of-the-art compendium for startups and corporations, focusing on corporate ventures. The book is based on the volume "Strategy and Communication for Innovation" and includes up-to-date discussions which help to better understand strategy and communication from a startup perspective. Each chapter offers a starting point for the exchange of ideas, key lessons and new insights from entrepreneurial perspectives such as e-ventures, corporate ventures and traditional ventures. Readers with an interest in innovation management will benefit from this book.

• Business Model Innovation
• Communication Management
• Corporate Ventures
• Entrepreneurial Strategies in Communication
• Innovation Management
• Engineering Economics

• ISEIC Consulting UG, Systems Management, Internat. Logistics ISEIC Consulting UG, Bremen, Germany

  Nicole Pfeffermann

• Princeton, USA

  Julie Gould

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