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Older Tourist Behavior and Marketing Tools

  • Book
  • © 2017

Overview

Authors:
  1. Vania Vigolo

    1. Department of Business Administration, University of Verona, Verona, Italy

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  • Provides a comprehensive analysis of older tourists’ behavior
  • Explores challenges and opportunities created by an ageing population
  • Presents informative examples and original research based on real-world case studies
  • Combines an academic and a practitioner perspective
  • Includes supplementary material: sn.pub/extras

Part of the book series: Tourism, Hospitality & Event Management (THEM)

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Table of contents (7 chapters)

  1. Front Matter

    Pages i-xvi
    Download chapter PDF

  2. Defining the Older Tourist Market

    1. Front Matter

      Pages 1-1
      Download chapter PDF

    2. Population Aging: Challenges and Opportunities for the Tourism Industry

      • Vania Vigolo
      Pages 3-23

    3. Segmentation Approaches to Older Tourists

      • Vania Vigolo
      Pages 25-60

  3. Older Tourist Behavior: The Demand-Side Perspective

    1. Front Matter

      Pages 61-61
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    2. Older Tourists’ Travel Planning Behavior

      • Vania Vigolo
      Pages 63-84

    3. Information and Communication Technologies: Impacts on Older Tourists’ Behavior

      • Vania Vigolo
      Pages 85-104

    4. Hospitality and Older Tourists: A Focus on Accommodation Choices

      • Vania Vigolo
      Pages 105-124

  4. Marketing To Older Tourists: The Supply-Side Perspective

    1. Front Matter

      Pages 125-125
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    2. Understanding Marketing Approaches to Older Tourists: A Selection of Case Studies

      • Vania Vigolo
      Pages 127-155

    3. Strategic and Operational Marketing Tools for Older Tourists

      • Vania Vigolo
      Pages 157-176
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Keywords

About this book

This book provides an in-depth analysis of the older-tourist market, and of the challenges and opportunities created by population ageing from a tourism marketing perspective, by combining a demand-side and a supply-side approach to older tourists. The book is divided into three parts, the first of which defines older tourists and presents a critical review of segmentation approaches. The second part then focuses on the behavior of older tourists in terms of the travel planning process, the use of information and communication technologies for travel purposes, and accommodation choices. The final part analyzes the marketing strategies and operative practices of three tourism companies that focus on the older-adult market. Practical implications for tourism suppliers willing to target older tourists are derived. The book is intended primarily for academics, researchers, and professionals in the tourism and hospitality industry. In addition, it will be useful for students attending advanced tourism and hospitality courses.

Authors and Affiliations

  • Department of Business Administration, University of Verona, Verona, Italy

    Vania Vigolo

About the author

Vania Vigolo is Assistant Professor in Management in the Department of Business Administration, University of Verona, Italy. She holds a Degree in Foreign Literatures and Languages, with a specialization in tourism management, from the University of Verona (2004) and a PhD in Marketing for Business Strategy from the University of Bergamo, Italy (2008). Her research interests include tourism marketing and management, services marketing, and branding issues, and she has published on these topics in various national and international journals. She has acted as a reviewer for a number of journals and several international conferences.

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