Editors:
- Presents the full proceedings of the 19th Annual Academy of Marketing Science (AMS) World Marketing Congress
- Provides solid research methodology, theory and practice in marketing
- Includes topics such as consumer behavior, marketing management, ethics and digital marketing
- Includes supplementary material: sn.pub/extras
Part of the book series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science (DMSPAMS)
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Table of contents (311 papers)
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Front Matter
About this book
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Editors and Affiliations
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Marketing Department, IESEG School of Management (LEM-CNRS), Lille, France
Patricia Rossi
Bibliographic Information
Book Title: Marketing at the Confluence between Entertainment and Analytics
Book Subtitle: Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress
Editors: Patricia Rossi
Series Title: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
DOI: https://doi.org/10.1007/978-3-319-47331-4
Publisher: Springer Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2017
Hardcover ISBN: 978-3-319-47330-7Published: 24 May 2017
Softcover ISBN: 978-3-319-83713-0Published: 09 September 2018
eBook ISBN: 978-3-319-47331-4Published: 29 April 2017
Series ISSN: 2363-6165
Series E-ISSN: 2363-6173
Edition Number: 1
Number of Pages: XLIV, 1595
Number of Illustrations: 23 b/w illustrations, 30 illustrations in colour
Topics: Customer Relationship Management, Online Marketing/Social Media, Business Strategy/Leadership, Call Center/Customer Service