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  • Book
  • © 2016

Applied Discourse Analysis

Popular Culture, Media, and Everyday Life

Palgrave Macmillan

Authors:

  • Utilizes an intertextual, interdisciplinary approach to introduce the basic premises of discourse analysis to reach a variety of disciplines

  • Includes illustrations that offer visual grounding in the variety of topics and relevant figures

  • Details complex concepts through an accessible, example-grounded style and approach

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Table of contents (19 chapters)

  1. Front Matter

    Pages i-viii
  2. Communication

    1. Front Matter

      Pages 11-11
    2. Communication: What Objects Tell Us

      • Arthur Asa Berger
      Pages 13-19
    3. Language: Speed Dating

      • Arthur Asa Berger
      Pages 21-27
    4. Metaphor: Love Is a Game

      • Arthur Asa Berger
      Pages 29-34
    5. Words: Freud on Dreams

      • Arthur Asa Berger
      Pages 35-40
    6. Images: Advertising

      • Arthur Asa Berger
      Pages 41-50
    7. Signs: Fashion

      • Arthur Asa Berger
      Pages 51-60
  3. Texts

    1. Front Matter

      Pages 61-61
    2. Narratives: Fairy Tales

      • Arthur Asa Berger
      Pages 63-75
    3. Texts: Hamlet

      • Arthur Asa Berger
      Pages 77-89
    4. Myths: The Myth Model

      • Arthur Asa Berger
      Pages 91-98
    5. Genres: Uses and Gratifications

      • Arthur Asa Berger
      Pages 99-106
    6. Humor: Jokes

      • Arthur Asa Berger
      Pages 107-118
    7. Intertextuality: Parody

      • Arthur Asa Berger
      Pages 119-124
  4. Concepts

    1. Front Matter

      Pages 125-125
    2. Ritual: Smoking

      • Arthur Asa Berger
      Pages 127-133
    3. Lifestyles: Grid-Group Theory

      • Arthur Asa Berger
      Pages 135-143

About this book

This book, written in an accessible style and illustrated with drawings by the author and with many other images, discusses the basic principles of discourse theory and applies them to various aspects of popular culture, media and everyday life. Among the topics it analyzes are speed dating, advertising, jokes, language use, myths, fairy tales and material culture.

Authors and Affiliations

  • San Francisco State University, San Francisco, USA

    Arthur Asa Berger

About the author

Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, USA. He has published more than seventy books on media, popular culture, humor, semiotics and tourism. He was a Fulbright lecturer in Italy in 1963 and has lectured in countries such as Iran, China, Indonesia, Germany, and Argentina. He was elected to the University of Iowa School of Journalism and Mass Communication Hall of Fame in 2009.


Bibliographic Information

Buy it now

Buying options

eBook USD 44.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 59.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book USD 59.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access