Overview
- Presents perspectives on innovations across multiple industries in India
- Analyzes recent developments based on longitudinal observations integrating multinational and Indian corporate perspectives
- Presents mechanisms to realize world-class products rooted in frugal designs?
- Features essential elements for frugal innovations
Part of the book series: India Studies in Business and Economics (ISBE)
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Table of contents (11 chapters)
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Front Matter
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Connecting India to Frugal Innovations and Lead Market
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Front Matter
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Connecting Frugal Innovations to Grassroots and the Bottom of the (Economic) Pyramid
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Front Matter
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Connecting Frugal Innovations with Analogies and Disruption
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Front Matter
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Actual Practices of Frugal Innovations
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Front Matter
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Keywords
About this book
India is still perceived by some as a developing country that has yet to create world-class products of its own. However, this book shows that in recent years India has emerged as a lead market for frugality-driven innovations that are affordable, robust and successful even outside its geographic boundaries. Many global companies have recognized these changes and are ramping up their local R&D capabilities. At the same time, several Indian firms are venturing out to international shores and gaining access to new markets. Using a top-down approach, the book takes a closer look at systems of innovation at work and presents examples of successful, corporate innovations in multiple industries and their contextual conditions.
Editors and Affiliations
About the editors
Rajnish Tiwari is Senior Research Fellow and Program Leader at Institute for Technology and Innovation Management of Hamburg University of Technology (TUHH), where he leads the research program on "Global Innovation". He is one of the founding members of Center for Frugal Innovation and part of its Board of Management. Additionally, he advises Germany's Federal Ministry of Education and Research (BMBF) on “new global innovation paths” in his capacity as a member of the ITA Advisory Circle. He has worked upon extending the theory of lead markets to emerging economies. His current research is primarily focused on “affordable green excellence” that fulfills high quality standards and is responsible in its social and environmental impact. He leads the German-Indian Round Table (GIRT) in Hamburg and is a member of its Advisory Board of the German-Indian Society.
Bibliographic Information
Book Title: Lead Market India
Book Subtitle: Key Elements and Corporate Perspectives for Frugal Innovations
Editors: Cornelius Herstatt, Rajnish Tiwari
Series Title: India Studies in Business and Economics
DOI: https://doi.org/10.1007/978-3-319-46392-6
Publisher: Springer Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: Springer International Publishing Switzerland 2017
Hardcover ISBN: 978-3-319-46390-2Published: 15 December 2016
Softcover ISBN: 978-3-319-83509-9Published: 04 July 2018
eBook ISBN: 978-3-319-46392-6Published: 26 November 2016
Series ISSN: 2198-0012
Series E-ISSN: 2198-0020
Edition Number: 1
Number of Pages: XI, 254
Number of Illustrations: 54 b/w illustrations
Topics: Innovation/Technology Management, Emerging Markets/Globalization, Business Strategy/Leadership, R & D/Technology Policy