Overview
- Deals with corporate communications strategy to face the challenges of Industrial Internet and Internet of Things
- Presents a holistic approach with interdisciplinary perspectives from different authors giving a profound overview on the topics
- Contains interviews, best practice cases and surveys with leading communication experts
Part of the book series: Management for Professionals (MANAGPROF)
Access this book
Tax calculation will be finalised at checkout
Other ways to access
Table of contents (14 chapters)
-
Front Matter
-
Back Matter
Keywords
About this book
This book demonstrates the challenges for Corporate Communications in the era of the Industrial Internet and the Internet of things, and how companies can adapt their communication strategies to meet them. The Industrial Internet and the Internet of Things herald a transformation in our economy, industry and society. As such, it is high time that companies adjust both their communication strategies and the structure of their communications to reflect these changes.
In this book, experts from the corporate world, academia, professional associations, government organizations and NGOs discuss various challenges – from Corporate and Leadership Communication and Employer Branding to Change/Personnel Management and changes in the supply chain – that can be confronted in everyday working environment. Revealing contributions from an interdisciplinary mix of perspectives help offer a more detailed picture of what future programs and standards might look like. The book also featuresbest practice cases that offer practical insights into addressing the Corporate Communications challenges that are to come.
Â
Editors and Affiliations
About the editors
Professor Dr. Joachim Klewes is director of the Change Centre, an independent research management and consulting team on issues relating to innovation and transformation. He is a Senior Partner at Ketchum Pleon, the leading communications consultancy in Europe, and teaches as an honorary professor at the Heinrich Heine University in Düsseldorf. The focus of his work and publications is on change and reputation management issues. Professor Klewes is a Supervisory Board member and chair of the Scientific Advisory Board of YouGov, Cologne, an international market and opinion research institute.
Dirk Popp is one of the most established crisis management experts in Germany. The former CEO of Ketchum Pleon Germany advises various renowned DAX and international corporations on strategic, change and crisis communications across a wide range of industries. From restructuring of clients’ international workforces to dealing with online shitstorms in crises, he is confronted by the challenges and opportunities of the digital era on a daily basis.Manuela Rost-Hein has been Client Director at Ketchum Pleon GmbH since 2009. She studied economics with a special focus on ecology, economics and political economy at Heidelberg University. Rost-Hein advises on communications issues, economic and technological know-how and works as a senior writer. Her top skills are crisis, strategic, internal, and corporate communications, reputation management and social media, but she also knows about marketing strategies as well as working as an analyst and in public relations. Her current focus is on IoT/Industry 4.0, cognitive/deep computing and the impact of digital transformation on industries and organisations.
Bibliographic Information
Book Title: Out-thinking Organizational Communications
Book Subtitle: The Impact of Digital Transformation
Editors: Joachim Klewes, Dirk Popp, Manuela Rost-Hein
Series Title: Management for Professionals
DOI: https://doi.org/10.1007/978-3-319-41845-2
Publisher: Springer Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: Springer International Publishing Switzerland 2017
Hardcover ISBN: 978-3-319-41844-5Published: 09 September 2016
Softcover ISBN: 978-3-319-82444-4Published: 15 June 2018
eBook ISBN: 978-3-319-41845-2Published: 02 September 2016
Series ISSN: 2192-8096
Series E-ISSN: 2192-810X
Edition Number: 1
Number of Pages: VI, 199
Number of Illustrations: 1 b/w illustrations, 1 illustrations in colour
Topics: Corporate Communication/Public Relations, Communication Studies, Business Strategy/Leadership, Innovation/Technology Management