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Palgrave Macmillan
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Global Knowledge Dynamics and Social Technology

  • Book
  • © 2017

Overview

  • Develops and promotes a new mode and methodology of media studies based on interdisciplinary attention to global/digital codes/software/content
  • Offers a new approach to media studies based on attention to inter-language relations in a ‘dynamic network model’
  • Investigates how content-networks in different languages are facilitated by ‘language amateurs’ and human-algorithmic interaction cultures
  • Valuable in the way in which it brings bring together the works of various disciplines including the humanities and social sciences, as well as research on complexity and networks

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Table of contents (8 chapters)

  1. Ties That Bind

  2. Nodes in Motion

  3. Orders of Magnitude

  4. Epilogue

Keywords

About this book

This volume unpacks an intriguing challenge for the field of media research: combining media research with the study of complex networks. Bringing together research on the small-world idea and digital culture it questions the assumption that we are separated from any other person on the planet by just a few steps, and that this distance decreases within digital social networks. The book argues that the role of languages is decisive to understand how people connect, and it looks at the consequences this has on the ways knowledge spreads digitally. This volume offers a first conceptual venue to analyse emerging phenomena at the innovative intersection of media and complex network research. 


Reviews

“The book presents a fresh sociotechnical perspective on knowledge generation, evolution, and dissemination. In the book, ‘social technology’ is clearly differentiated from technology in general and an expanded perspective is given. … I recommend this book to anyone who is interested in global knowledge dynamics and the role social technology plays in them.” (M. M. Tanik, Computing Reviews, February, 2018)​ “Media and networks are so intertwined that it is virtually impossible to treat them separately. But how do networks shape media and media research? The answer is in Thomas Petzold's lively book that uncovers the impact our exploding understanding of complex networks has on our view on communication systems.” (Albert-László Barabási, Distinguished Professor and Director at Northeastern University's Center for Complex Network Research, USA, and author of Linked)

“In his fascinating book, Thomas Petzold takes us on an ambitious tour d'horizon of the contemporary sociotechnical landscape of knowledge diffusion and evolution. He outlines the great potential for our individual 'knowledgebits' to be connected and recombined in ways that produce new meaning and insight, but also laments the many human and technological barriers that continue to impede our progress. We've come a long way, but there's so much further to go.” (Axel Bruns, Professor and Director at Queensland University of Technology's Digital Media Research Centre, and President of the Association of Internet Researchers)


Authors and Affiliations

  • University of Applied Sciences for Media, Communication and Business Administration (HMKW), Berlin, Germany

    Thomas Petzold

About the author

Thomas Petzold is a media complexity scientist, and currently Professor of Media Management at the University of Applied Sciences for Media, Communication and Economics, Berlin, Germany (HMKW Berlin). 


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