Authors:
Presents reformulation of the theory of the firm applied to international business
Addresses popular misconceptions in IB regarding economics
Includes models essential for analyzing business behavior in a global economy
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Table of contents (11 chapters)
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Front Matter
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Back Matter
About this book
Demonstrating why economic modelling is so important in understanding international business, this stimulating and highly original book sets out a new and exciting research agenda in international business studies. The author explains what economic models are, how they are constructed and the way in which they can be used. It illustrates how models clarify important issues in international business – explaining empirical anomalies, analyzing strategies and evaluating government policies towards multinational firms. There are detailed discussions of monopoly and competition in the global economy; the international division of labour; supply chain coordination; and the strategic implications of sunk costs in R&D. Based on this discussion, the book proposes a radical reformulation of the theory of the firm as applied to international business.
Authors and Affiliations
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Department of Economics, University of Reading, Reading, United Kingdom
Mark Casson
About the author
Mark Casson is Professor of Economics at the University of Reading, UK, where he researches international business, entrepreneurship and business and economic history. His recent books include The Multinational Enterprise Revisited (with Peter Buckley) and The Entrepreneur in History (with Catherine Casson).
Bibliographic Information
Book Title: The Theory of International Business
Book Subtitle: Economic Models and Methods
Authors: Mark Casson
DOI: https://doi.org/10.1007/978-3-319-32297-1
Publisher: Palgrave Macmillan Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and the Author(s) 2016
Hardcover ISBN: 978-3-319-32296-4Published: 04 October 2016
Softcover ISBN: 978-3-319-81247-2Published: 14 June 2018
eBook ISBN: 978-3-319-32297-1Published: 22 September 2016
Edition Number: 1
Number of Pages: XIV, 171
Number of Illustrations: 19 b/w illustrations, 3 illustrations in colour
Topics: International Business