Skip to main content
SpringerLink
Log in
Book cover

Foreign Direct Investment Inflows Into the South East European Media Market

Towards a Hybrid Business Model

  • Book
  • © 2016

Overview

Authors:
  1. Zvezdan Vukanović

    1. Fac. of Intrntl. Eco., Fin. and Business, UDG - University of Donja Gorica Fac. of Intrntl. Eco., Fin. and Business, Podgorica, Montenegro

    View author publications

    You can also search for this author in PubMed   Google Scholar

  • Proposes a hybrid FDI business model
  • Presents sixteen case studies of the South East European media market
  • Offers practical guidance to media companies and practitioners in media organizations
  • Includes supplementary material: sn.pub/extras

Part of the book series: Media Business and Innovation (MEDIA)

This is a preview of subscription content, log in via an institution to check access.

Access this book

Log in via an institution
eBook USD 84.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 109.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book USD 109.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access

Licence this eBook for your library

Institutional subscriptions

Table of contents (8 chapters)

  1. Front Matter

    Pages i-xviii
    Download chapter PDF

  2. Introduction

    • Zvezdan Vukanović
    Pages 1-4

  3. Business Model Research Agenda Positioning: Conceptual Frameworks, Functions, Benefits, Rationale, Dynamics, Performance, and Economic Feasibility

    • Zvezdan Vukanović
    Pages 5-66

  4. Framing Current Business Model Innovation Research Agenda

    • Zvezdan Vukanović
    Pages 67-75

  5. The Paradigm Shift: From Static to Evolutionary/Dynamic/Transformational/Networked/Modular/Dynamic Business Model Concept

    • Zvezdan Vukanović
    Pages 77-94

  6. The Conceptual Foundation, Common Motivation, Major Benefits/Disadvantages, and Importance of FDI on Economic Growth and Development

    • Zvezdan Vukanović
    Pages 95-105

  7. An Evolutionary Conceptual and Multidisciplinary Frameworks, Principles, and Criteria for FDI Inflows Determinants

    • Zvezdan Vukanović
    Pages 107-135

  8. A Multidimensional Codifying of FDI Technological and Productivity Spillover Absorption Capacity and Threshold Effects

    • Zvezdan Vukanović
    Pages 137-143

  9. Economic Profiles and Perspectives of FDI Inflows to SEECs Media Markets: Multiple-Case Study Research

    • Zvezdan Vukanović
    Pages 145-202
Back to top

Keywords

About this book

This book offers a strategic analysis of current and future perspectives of Foreign Direct Investment (FDI) inflows into the South East European media market. The author develops a hybrid FDI business model strategy to guide media companies wishing to more effectively position and leverage their media infrastructure within the increasingly globalized and expanding media market. By conducting sixteen comparative and exploratory case studies of the South East European media market, the author explores how specific microeconomic factors influence spillover effects, absorption capacities and investment incentives between local and foreign firms through FDI inflows. The book is directed towards researchers and students, as well as practitioners/professionals involved with media organizations.

Authors and Affiliations

  • Fac. of Intrntl. Eco., Fin. and Business, UDG - University of Donja Gorica Fac. of Intrntl. Eco., Fin. and Business, Podgorica, Montenegro

    Zvezdan Vukanović

About the author

Zvezdan Vukanovic is an Associate Professor at the Faculty of International Economics, Finance and Business and Faculty of Information Systems and Technology, University of Donja Gorica in Podgorica, Montenegro. He is the author of ten books in the field of media and communications entrepreneurship, business and economics. Dr Vukanovic published a number of academic articles in international refereed journals (International Journal on Media Management, Journal of Media Business Studies). He is a reviewer for leading international media and communications academic journals (Journal of Media Economics, Journalism and Mass Communication Quarterly, Management Communication Quarterly, New Media & Society, Convergence: The International Journal of Research into New Media Technologies, International Journal of Digital Television). Dr Vukanovic is the Scientific Committee Member of the International Media Management Academic Association (IMMAA) and the World Media Economics and Management Conference.

Bibliographic Information

Publish with us

Policies and ethics

Back to top

Search

Navigation