Overview
- Advances the reader's understanding on the different managerial functions and key management issues
- Presents new conceptual skills necessary in the competitive business environment of organisations
- Lists the core subjects valuable to all interested in pursuing a MBA program
- Includes supplementary material: sn.pub/extras
Part of the book series: Management and Industrial Engineering (MINEN)
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Table of contents (6 chapters)
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Front Matter
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Speaking About Marketing
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Front Matter
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Speaking About Human Resource Management
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Front Matter
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Speaking About Accounting and Finance
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Front Matter
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Back Matter
Keywords
About this book
Editors and Affiliations
Bibliographic Information
Book Title: MBA
Book Subtitle: Theory and Application of Business and Management Principles
Editors: Carolina Machado, J. Paulo Davim
Series Title: Management and Industrial Engineering
DOI: https://doi.org/10.1007/978-3-319-28281-7
Publisher: Springer Cham
eBook Packages: Engineering, Engineering (R0)
Copyright Information: Springer International Publishing Switzerland 2016
Hardcover ISBN: 978-3-319-28279-4Published: 10 February 2016
Softcover ISBN: 978-3-319-80314-2Published: 30 March 2018
eBook ISBN: 978-3-319-28281-7Published: 02 February 2016
Series ISSN: 2365-0532
Series E-ISSN: 2365-0540
Edition Number: 1
Number of Pages: IX, 194
Number of Illustrations: 40 b/w illustrations
Topics: Engineering Economics, Organization, Logistics, Marketing, Business and Management, general, Job Careers in Science and Engineering