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Cruise Business Development

Safety, Product Design and Human Capital

  • Book
  • © 2016

Overview

Editors:
  1. Alexis Papathanassis

    1. Sciences, Bremerhaven University of Applied, Bremerhaven, Germany

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  • Addresses cutting-edge,
  • controversial issues and questions related to the cruise tourism industry
  • the potential offered by applying a design perspective in cruise tourism
  • research and practical implementation
  • Explains the core challenges the cruise tourism industry is currently facing, along with first-hand experience from practice

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Table of contents (16 chapters)

  1. Front Matter

    Pages i-xii
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  3. Cruise Design: Business Models, Destinations & Products

    1. Front Matter

      Pages 53-53
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    2. Rise of Alternative Business Models in the Era of Expensive Megaships

      • Mehdi Mozuni, Wolfgang Jonas
      Pages 55-70

    3. Port Dues as an Element of Cruise Port Competitiveness

      • Antun Asic, Tihomir Lukovic
      Pages 71-79

    4. Cruise Tourism in Northeast Asia

      • Hyunju Lee
      Pages 81-93

    5. Information-Knowledge-Experience: Heraklion Port Case Study

      • Maria Lekakou, Evangelia Stefanidaki, Ioannis Bras, Dimitris Vintzilaios
      Pages 95-108

    6. Vacation Promises in the Visual Language of Cruise Catalogues

      • Wolfgang Jonas, Carolin Kowollik
      Pages 109-125

    7. Quantifying Aesthetic Preferences in Cruise Ship Exterior Design

      • Jung-Hwa Jo, Wolfgang Jonas
      Pages 127-138

    8. On-Board Cultures of Cruise Ships and Cruise Product Development

      • Carolin Kowollik, Wolfgang Jonas
      Pages 139-155

    9. Cruise Customer Loyalty Improvement with Social Media

      • Imke Heinze, Nadine Guhr, Michael H. Breitner
      Pages 157-174

    10. Creating Loyal Customers: Three Generations of Cruise Travellers

      • Caroline Ann Wiscombe
      Pages 175-189

    11. Cruise Passengers’ Willingness to Pay for Sustainable Cruises

      • Lena Mantel, Alexis Papathanassis
      Pages 191-213

  4. Human Capital: Training, Education & Research

    1. Front Matter

      Pages 215-215
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    2. Who Should Pay for Higher Education in Cruise Management?

      • Michael P. Vogel
      Pages 217-235

    3. The Future of Student Work Placements at Sea

      • Luke Slater, Philip Gibson
      Pages 237-249

    4. Quantitative Analyses in Cruise Tourism Studies

      • Carl H. Marcussen
      Pages 251-278
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Keywords

About this book

This book addresses innovation management and product development in the cruise tourism industry. It explains how experience management has evolved from a strictly company-level, product- or service-focused tactical task to an industry-wide strategic challenge, and analyses the role of intangible reputational aspects of cruise experiences, as well as peripheral components and stakeholders, as increasingly important factors for customer acquisition and retention. Safety and risk issues are a central theme, as well as the cruise sector’s environmental and socio-economic impacts. Lastly, the book considers the increasing size of cruise vessels and the accompanying standardisation of facilities and itineraries, in conjunction with the hybridisation of cruise passengers in connection with expanding the competitive boundaries and intensity of competition in the cruise sector. The book approaches these issues as more than a mere public relations campaign, recognising the fact that they have since become the very essence of strategic cruise business development.

Editors and Affiliations

  • Sciences, Bremerhaven University of Applied, Bremerhaven, Germany

    Alexis Papathanassis

About the editor

Prof. Dr. Alexis Papathanassis studied at the University of Bath and the London School of Economics (UK). He completed his PhD in Economic Sciences at the Leibniz University (Hanover) in Germany.  Prior to joining fulltime academia, Alexis pursued a career at TUI. Upon his departure from the group as a business development manager with TUI Infotec, Alexis had already participated and successfully led various systems integration projects in six TUI subsidiaries around Europe. Since 2005, Alexis Papathanassis is a Professor for Cruise Management and e-Tourism at the Bremerhaven University of Applied Sciences. He currently acts as: Dean of the Faculty of Business Management & Services, Co-Director of the Institute for Maritime Tourism and Chairman of the Cruise Research Society.  He is also visiting Professor at the Bremen University of Applied Sciences and the Russian Academy of Foreign Trade, and a member of the German Tourism Research Society.  He also works regularly as a consultant for a number of tour operators and cruise companies.  Alexis’ publication activity mainly focuses on the cruise sector and comprises over 60 contributions in textbooks, peer-reviewed scientific journals and conferences

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