Overview
- Demonstrates how the contemporary city can be seen – and used – as a resource for corporate innovation
- Combines management thinking with urban theory and the sociology of networks
- Presents case studies on companies, such as Audi, Ikea and Siemens, building urban innovation networks
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Table of contents(7 chapters)
About this book
This book offers fresh insights into how companies can engage with, and make use of, the modern metropolis. Based on actor-network theory and the resource-based view of the firm, it demonstrates how the contemporary city can be seen – and used – as a resource for corporate innovation. The main argument is that companies have to build what the author calls “urban innovation networks.” After a theory-based outline of such networks, the author demonstrates the extent to which different institutional players – companies such as Audi, Ikea and Siemens, but also arts institutions like the Haus der Kunst in Munich – are already working to create them. The book combines management thinking with urban theory and the sociology of networks to create a unique blend of different views of capitalism and space, offering a new perspective on both the modern metropolis and globally operating companies active within our distinctly urban culture.
Authors and Affiliations
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Department of Corporate Communications, Quadriga University of Applied Sciences, Berlin, Germany
Alexander Gutzmer
About the author
Bibliographic Information
Book Title: Urban Innovation Networks
Book Subtitle: Understanding the City as a Strategic Resource
Authors: Alexander Gutzmer
DOI: https://doi.org/10.1007/978-3-319-24624-6
Publisher: Springer Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: Springer International Publishing Switzerland 2016
Hardcover ISBN: 978-3-319-24622-2Published: 18 November 2015
Softcover ISBN: 978-3-319-37074-3Published: 23 August 2016
eBook ISBN: 978-3-319-24624-6Published: 07 November 2015
Edition Number: 1
Number of Pages: X, 123
Topics: Innovation/Technology Management, Urbanism, Organizational Studies, Economic Sociology, Urban Geography / Urbanism (inc. megacities, cities, towns), R & D/Technology Policy, Regional/Spatial Science