Overview
- Introduces a toolbox featuring the 10 easiest to apply and most efficient ways to differentiate and position a wine
- Presents 30 case studies on brands and regions from the real wine world
- Provides an up-to-date global wine market overview from 15 countries in the world
Part of the book series: Management for Professionals (MANAGPROF)
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Table of contents (10 chapters)
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How to Differentiate Wine? Trends, Questions, Debates, Tools, and Decisions
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Appellations and Wine Brands: Case Studies
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Conclusion
Authors and Affiliations
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Bibliographic Information
Book Title: Wine Positioning
Book Subtitle: A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World
Authors: Pierre Mora
Series Title: Management for Professionals
DOI: https://doi.org/10.1007/978-3-319-24481-5
Publisher: Springer Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: Springer International Publishing Switzerland 2016
Hardcover ISBN: 978-3-319-24479-2Published: 04 December 2015
Softcover ISBN: 978-3-319-79634-5Published: 28 March 2019
eBook ISBN: 978-3-319-24481-5Published: 27 November 2015
Series ISSN: 2192-8096
Series E-ISSN: 2192-810X
Edition Number: 1
Number of Pages: XII, 219
Number of Illustrations: 2 b/w illustrations, 66 illustrations in colour
Topics: Marketing, Agriculture, Corporate Communication/Public Relations, Emerging Markets/Globalization