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The Reputable Firm

How Digitalization of Communication Is Revolutionizing Reputation Management

  • Book
  • © 2016

Overview

Authors:
  1. Pekka Aula

    1. University of Helsinki, Helsinki, Finland

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    You can also search for this author in PubMed   Google Scholar

  2. Jouni Heinonen

    1. Pohjoisranta Burson-Marsteller, Helsinki, Finland

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    You can also search for this author in PubMed   Google Scholar

  • Discusses contemporary reputation management and its relation to changing media landscape
  • Elaborates the notion of reputation as a central concept in business strategies and strategic management
  • Discusses the role of Chief Reputation Officer (CRO) which blends reputation management with strategic management

Part of the book series: Management for Professionals (MANAGPROF)

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Table of contents (9 chapters)

  1. Front Matter

    Pages i-xii
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  2. Reputation

    • Pekka Aula, Jouni Heinonen
    Pages 1-34

  3. Digital Revolution of Communication

    • Pekka Aula, Jouni Heinonen
    Pages 35-64

  4. Towards an Accountable Firm

    • Pekka Aula, Jouni Heinonen
    Pages 65-82

  5. The Power of Corporate Purpose

    • Pekka Aula, Jouni Heinonen
    Pages 83-98

  6. Extended Culture

    • Pekka Aula, Jouni Heinonen
    Pages 99-119

  7. Stakeholders Revised

    • Pekka Aula, Jouni Heinonen
    Pages 121-131

  8. Risk of Risks

    • Pekka Aula, Jouni Heinonen
    Pages 133-162

  9. Evidence-Based Reputation Management

    • Pekka Aula, Jouni Heinonen
    Pages 163-199

  10. The Reputable Firm

    • Pekka Aula, Jouni Heinonen
    Pages 201-210

  11. Back Matter

    Pages 211-214
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Keywords

About this book

This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business. Using an easy-to-follow approach, the authors present all key aspects business leaders should know about reputation in the age of the communication revolution and clearly demonstrate how a good reputation can be a company’s permit to do business, its raison d’être and a guarantor of trust.

Authors and Affiliations

  • University of Helsinki, Helsinki, Finland

    Pekka Aula

  • Pohjoisranta Burson-Marsteller, Helsinki, Finland

    Jouni Heinonen

About the authors

Pekka Aula is a professor in Communication at the University of Helsinki, Finland. He received his M.A. (1993) and doctorate (1999) in organizational communication from Helsinki University. Aula has conducted research and published in reputation, organizational communication, online communications, and complexity and chaos theories related to different organizational aspects. Aula has published and edited several award winning books as well as published articles in edited volumes and journals such as Journal of Business Venturing, Public Relations Review, and Journal of Organizational Change.

Jouni Heinonen is one of the leading reputation management consultants in Europe. He has worked with international and local clients as a reputation and communication strategist for the last 15 years. Currently Jouni is Pohjoisranta Burson-Marsteller’s CEO and member of the EMEA Leadership team. He is the author of three books about reputation management. Jouni has a Masters’ degree from the University of Helsinki, Faculty of Social Sciences, majoring in communications.

Bibliographic Information

  • Book Title: The Reputable Firm

  • Book Subtitle: How Digitalization of Communication Is Revolutionizing Reputation Management

  • Authors: Pekka Aula, Jouni Heinonen

  • Series Title: Management for Professionals

  • DOI: https://doi.org/10.1007/978-3-319-22008-6

  • Publisher: Springer Cham

  • eBook Packages: Business and Management, Business and Management (R0)

  • Copyright Information: Springer International Publishing Switzerland 2016

  • Hardcover ISBN: 978-3-319-22007-9Published: 28 October 2015

  • Softcover ISBN: 978-3-319-37264-8Published: 23 August 2016

  • eBook ISBN: 978-3-319-22008-6Published: 19 October 2015

  • Series ISSN: 2192-8096

  • Series E-ISSN: 2192-810X

  • Edition Number: 1

  • Number of Pages: XII, 214

  • Topics: Business Strategy/Leadership, Communication Studies, Media Management

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