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Social Identity and Financial Investment Decisions

Empirical Insights on German-Turks

  • Book
  • © 2015

Overview

  • Extends Tajfel’s and Turner’s social identity theory by adding in-group re-definition as a means of social creativity
  • Carves out fine nuances and shades of bi-cultural social identity using data from in-depth, multiple interviews
  • Applies social identity theory to the ethnically Turkish population in Germany
  • Identifies specific aspects of German-Turkish financial investment decision-making processes to provide a basis for financial services marketing

Part of the book series: Contributions to Management Science (MANAGEMENT SC.)

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Table of contents (6 chapters)

Keywords

About this book

​This book investigates how social identity relates to financial investment behavior of the German-Turkish diaspora. The author approaches this study using qualitative research and multiple semi-structured in-depth interviews with a strong philosophical and methodological basis. Taking a phenomenological stance, the empirical results reveal many nuanced shades of bi-cultural identity. Key findings include a range of social creativity behaviors, also offering an extension to social identity theory by means of re-defining relevant in-groups. Financial investments are considered a family affair, with children being heavily involved and support of (extended) family is defined as investment. Within that realm, German social identity prevails with regard to financial investments.

Authors and Affiliations

  • Starnberg, Germany

    Eva Stumpfegger

About the author

The author is lecturer at Munich Business School and Passau University for business and culture in the Arab world and Turkey. She has long-standing experience in the financial services industry.

Bibliographic Information

  • Book Title: Social Identity and Financial Investment Decisions

  • Book Subtitle: Empirical Insights on German-Turks

  • Authors: Eva Stumpfegger

  • Series Title: Contributions to Management Science

  • DOI: https://doi.org/10.1007/978-3-319-17978-0

  • Publisher: Springer Cham

  • eBook Packages: Business and Economics, Economics and Finance (R0)

  • Copyright Information: Springer International Publishing Switzerland 2015

  • Hardcover ISBN: 978-3-319-17977-3Published: 13 May 2015

  • Softcover ISBN: 978-3-319-38645-4Published: 17 October 2016

  • eBook ISBN: 978-3-319-17978-0Published: 30 April 2015

  • Series ISSN: 1431-1941

  • Series E-ISSN: 2197-716X

  • Edition Number: 1

  • Number of Pages: XIII, 230

  • Number of Illustrations: 13 b/w illustrations, 10 illustrations in colour

  • Topics: Finance, general, Organizational Studies, Economic Sociology, Development Economics

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