Editors:
- Includes the full proceedings of the 1997 World Marketing Congress
- Offers quality research and insights in the field of marketing from around the world
- Includes contributions related to marketing strategy, marketing management and consumer behavior
Part of the book series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science (DMSPAMS)
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Table of contents (162 papers)
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Front Matter
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Tuesday June 24, 1997 2.00 - 3.30 PM
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Front Matter
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About this book
This volume includes the full proceedings from the 1997 World Marketing Congress held in Kuala Lumpur, Malaysia. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume presents papers on various topics including marketing management, marketing strategy and consumer behavior.
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Editors and Affiliations
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Universiti Putra Malasia, Darul Ehsan, Malaysia
Samsinar MD Sidin
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University of Deleware, Newark, USA
Ajay K. Manrai
Bibliographic Information
Book Title: Proceedings of the 1997 World Marketing Congress
Editors: Samsinar MD Sidin, Ajay K. Manrai
Series Title: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
DOI: https://doi.org/10.1007/978-3-319-17320-7
Publisher: Springer Cham
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: Academy of Marketing Science 2015
Hardcover ISBN: 978-3-319-17319-1Published: 08 July 2015
Softcover ISBN: 978-3-319-36944-0Published: 29 October 2016
eBook ISBN: 978-3-319-17320-7Published: 25 June 2015
Series ISSN: 2363-6165
Series E-ISSN: 2363-6173
Edition Number: 1
Number of Pages: XXX, 655
Additional Information: Originally published by the Academy of Marketing Science, Coral Gables, FL, 1997
Topics: Marketing, Business Strategy/Leadership, Sales/Distribution