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Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference

  • Conference proceedings
  • © 2016

Overview

Editors:
  1. Howard S. Gitlow

    1. University of Miami, Coral Gables, USA

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    You can also search for this editor in PubMed   Google Scholar

  2. Edward W. Wheatley

    1. University of Miami, Coral Gables, USA

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    You can also search for this editor in PubMed   Google Scholar

  • Includes the full proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference
  • Provides a variety of quality research in the fields of marketing theory and practice
  • Includes contributions related to marketing research, marketing management and consumer behavior

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Table of contents (109 papers)

  1. Front Matter

    Pages i-xviii
    Download chapter PDF

  2. A Profile of Intentions Groups for Generic Branded Grocery Products

    • Larry Anvik, Dub Ashton
    Pages 1-4

  3. Cable Television Viewership: An Examination of Innovative Behavior

    • James G. Barnes, Karen R. Kelloway
    Pages 5-10

  4. The Home Purchase Decision: Measurement of Evaluative Criteria

    • Douglas S. Bible, Jon B. Frieden
    Pages 11-13

  5. Black Ethnicity, Opinion Leadership and Innovativeness

    • Elizabeth C. Hirschman
    Pages 14-19

  6. Female Use of Cosmetics: Is Feminist Orientation Important in the Decision to Purchase?

    • Phillip B. Niffenegger, Rose N. Wise
    Pages 20-24

  7. Constellations of Consumer Beliefs: Relationships to Intentions and Behavior

    • Richard W. Olshavsky, John A. Miller
    Pages 25-28

  8. The Changing Nature and Scope of the Senior Citizen Market Segment: Recent Developments During the Period of 1960 and 1973

    • A. Coskun Samli, Mary Ann Lederhaus
    Pages 29-32

  9. Is Expected Utility a Descriptive Model of Consumer Decision Making Under Uncertainty?

    • Dan Sarel
    Pages 33-37

  10. The Family Life Cycle Revisited

    • John Schlacter, Nabil Razzouk, Mark Mills
    Pages 38-42

  11. Impact of Socioeconomic Changes on Retailing

    • Venkatakrishna V. Bellur
    Pages 43-46

  12. The Applicability of Gert Modeling and Simulation to Marketing Logistics

    • Stephen C. Cosmas, John T. Mentzer
    Pages 47-51

  13. Grocery Shopper Attitudes Concerning the Non-Availability of Advertised Specials

    • Myron J. Leonard
    Pages 52-53

  14. Franchisee/Franchisor Relations: A Study of Channel Contributions

    • R. D. Nordstrom, Dave Schnicker, Henry Metzner
    Pages 54-57

  15. Pre-Owned Merchandise Buying: A Neglected Retailing Phenomenon

    • Glen Riecken, Ugur Yavas, Charles Battle
    Pages 58-61

  16. Retailers and Energy Conservation - Problems and Promotions

    • Ralph M. Roberts, David L. Redfering
    Pages 62-65

  17. Stake, Conflict and Performance in Export Marketing Channels

    • Philip J. Rosson, I. David Ford
    Pages 66-69

  18. A Neglected Market Segment in Revitalizing the Central Business District: The Downtown Worker as the Downtown Shopper

    • William G. Zikmund, William J. Lundstrom, Donald Sciglimpaglia
    Pages 70-73

  19. The Industrial Trade Show from an Asian Perspective

    • Peter M. Banting
    Pages 74-76

  20. How to Do Business in the New Vietnam

    • A. D. Cao
    Pages 77-82
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About this book

This volume includes the full proceedings from the 1979 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education and international marketing, among others.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Editors and Affiliations

  • University of Miami, Coral Gables, USA

    Howard S. Gitlow, Edward W. Wheatley

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