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Wine Queens

Understanding the Role of Women in Wine Marketing

  • Book
  • © 2015

Overview

Authors:
  1. Mojca Ramšak

    1. Centre for Biographic Research, Ljubljana, Slovenia

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  • Provides the historical background of women’s honorary wine institutions – the wine queens
  • Explains women’s role in the promotion of wine and in informal wine culture education
  • Uncovers new approaches in marketing strategies of wine lifestyle and wine tourism
  • Includes supplementary material: sn.pub/extras

Part of the book series: SpringerBriefs in Business (BRIEFSBUSINESS)

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Table of contents (8 chapters)

  1. Front Matter

    Pages i-xiii
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  2. The Initiation into the Wine Kingdom

    • Mojca RamÅ¡ak
    Pages 1-3

  3. The World History of Wine Queens

    • Mojca RamÅ¡ak
    Pages 5-14

  4. The Lessons from the Slovene Case

    • Mojca RamÅ¡ak
    Pages 15-20

  5. The Material Inventory of Wine Queens

    • Mojca RamÅ¡ak
    Pages 21-26

  6. The Marketing Approach in Wine Kingdom

    • Mojca RamÅ¡ak
    Pages 27-31

  7. The Wine Queen and the Beauty Queen

    • Mojca RamÅ¡ak
    Pages 33-36

  8. The Objectification Makes the Profit

    • Mojca RamÅ¡ak
    Pages 37-41

  9. Concluding Thoughts

    • Mojca RamÅ¡ak
    Pages 43-45

  10. Back Matter

    Pages 47-49
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Keywords

About this book

This book explores a fairly unique wine marketing topic by examining the role and historic function of Wine Queens and Wine Kings. The author charts the history of Wine Queens in Europe, the Americas and Asia, while also focusing on cases from Slovenia. The difference between Wine Queens and Beauty Queens is also described in light of marketing approaches used in the wine industry. The book concludes with a thoughtful chapter on the role of objectification of women in profit seeking.

Authors and Affiliations

  • Centre for Biographic Research, Ljubljana, Slovenia

    Mojca Ramšak

About the author

Mojca Ramšak, PhD in ethnology from University of Ljubljana, Slovenia; Full Professor of Anthropology. She is a researcher, postgraduate professor and writer in the field of ethnology, cultural/social anthropology and folklore, which go beyond the current disciplinary practice, with the focus on applied research and the use of critical, experimental and traditional forms of qualitative inquiry in the interests of social justice, dignity and human rights. Dr. Ramšak published several books in Slovene, English and Slovak language of the Slovene minority in Austria, honor and good name, and cultural perceptions of breast cancer.


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