Editors:
- Describes the interface of advanced business analytics and best practice
- Each chapter focuses on a specific area of business analytics such as retail, finance, marketing, supply chain and telecommunications
- Contains many case studies that show the reader how to apply the described approaches in their working environment
- Includes supplementary material: sn.pub/extras
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Table of contents (12 chapters)
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Front Matter
About this book
Editors and Affiliations
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ETSI Industriales de Ciudad Real, University of Castilla-La Mancha, Ciudad Real, Spain
Fausto Pedro García Márquez
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Decision Sciences Department, LeBow College of Business, Drexel University, Philadelphia, USA
Benjamin Lev
About the editors
Dr. Fausto Pedro García Márquez got the European Doctorate on Engineering at University of Castilla-La Mancha (UCLM), 2004. He received his Engineering Degree from University of Murcia, Spain in 1998 and Technical Engineer Degree at UCLM in 1995, and the degree in Business Administration and Management at UCLM 2006. He also holds the titles of Supper Technician in Labor Risks Prevention by UCLM 2000 and Transport Specialist at the Polytechnic University of Madrid, Spain, 2001. He has been Senior Manager in Accenture 2013/2014. He is Senior Lecture (Full professor accredited) at UCLM, and Honorary Senior Research Fellow at Birmingham University UK, Lecturer in Instituto Europeo de Postgrado since 2014 and Director of Ingenium Research Group. He has been principal investigator in 3 European Projects, and 60 national and for company research projects. He has international and national patents, more than 110 international papers, 12 books and 3 International Awards in Engineering Management and Management Science. (www.uclm.es/profesorado/fausto)
Dr. Benjamin Lev is Professor and Head of Decision Sciences at LeBow College of Business. He holds a PhD in Operations Research from Case Western Reserve University. Prior to joining Drexel university Dr. Lev held academic and administrative positions at Temple University, University of Michigan-Dearborn and Worcester Polytechnic Institute. He is the Editor-in-Chief of OMEGA-The International journal of Management Science; Co-Editor-in-Chief of International Journal of Management Science and Engineering Management; and serves on several other journal editorial boards. He has published ten books, numerous articles and organized many national and international conferences.
Bibliographic Information
Book Title: Advanced Business Analytics
Editors: Fausto Pedro García Márquez, Benjamin Lev
DOI: https://doi.org/10.1007/978-3-319-11415-6
Publisher: Springer Cham
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: Springer International Publishing Switzerland 2015
Hardcover ISBN: 978-3-319-11414-9Published: 05 February 2015
Softcover ISBN: 978-3-319-35840-6Published: 06 October 2016
eBook ISBN: 978-3-319-11415-6Published: 24 January 2015
Edition Number: 1
Number of Pages: XII, 243
Number of Illustrations: 88 b/w illustrations
Topics: IT in Business, Innovation/Technology Management, Information Systems Applications (incl. Internet), Organization, Operations Research/Decision Theory, Industrial Organization