Editors:
- Includes the full proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference
- Includes contributions related to customer behavior, international marketing, marketing management, sales management and industrial marketing
- Offers research and insights in the field of marketing
- Includes supplementary material: sn.pub/extras
Part of the book series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science (DMSPAMS)
Buy it now
Buying options
Tax calculation will be finalised at checkout
Other ways to access
This is a preview of subscription content, log in via an institution to check for access.
Table of contents (121 papers)
-
Front Matter
-
Consumer Behavior
-
Front Matter
-
-
International Marketing
-
Front Matter
-
About this book
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
This volume includes the full proceedings from the 1986 Academy of Marketing Science (AMS) Annual Conference held in Anaheim, California.
Editors and Affiliations
-
Georgia Institute of Technology, Atlanta, USA
Naresh K. Malhotra
Bibliographic Information
Book Title: Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference
Editors: Naresh K. Malhotra
Series Title: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
DOI: https://doi.org/10.1007/978-3-319-11101-8
Publisher: Springer Cham
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2015
Hardcover ISBN: 978-3-319-11100-1Published: 02 December 2014
Softcover ISBN: 978-3-319-38556-3Published: 24 September 2016
eBook ISBN: 978-3-319-11101-8Published: 18 November 2014
Series ISSN: 2363-6165
Series E-ISSN: 2363-6173
Edition Number: 1
Number of Pages: XXIX, 497
Additional Information: Originally published by Academy of Marketing Science, Atlanta, GA, 1986
Topics: Marketing, Business Strategy/Leadership, Sales/Distribution