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Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference

  • Conference proceedings
  • © 2015

Overview

Editors:
  1. Leroy Robinson, Jr.

    1. University of Houston-Clear Lake, Houston, USA

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  • Includes the full proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference
  • Offers research and insights into the field of marketing
  • Includes contributions related to marketing research, marketing strategy, consumer behavior, and brand management
  • Includes supplementary material: sn.pub/extras

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Table of contents (206 papers)

  1. Front Matter

    Pages i-xlvi
    Download chapter PDF

  2. Analyzing Brand Communities: Structure and Behavior

    • Dieter Ahlert, Vivian Hartleb, Maja Rohlfing
    Pages 1-1

  3. Struggling for Control: How Members of an Online Community Work Together for Independent Goals

    • Bridget M. Satinover, Daniel J. Flint
    Pages 2-2

  4. Consumers on a Mission: A Qualitative Study of an Ongoing Consumer Boycott

    • Karin Braunsberger, Brian Buckler
    Pages 3-3

  5. Reconceptualizing and Validating the SEC Framework for Understanding Consumers’ Product Evaluations

    • Carol C. Bienstock, Rachel K. Smith, Andrea J. S. Stanaland
    Pages 4-8

  6. Dynamic Perspective of Service Experience: A Review of the Literature

    • Makam Balaji
    Pages 9-13

  7. First-Time and Repeat Visitors: What Makes a Satisfying Museum Experience?

    • Danielle A. H. Dorn, Rosemary Polegato
    Pages 14-20

  8. Perceptions of Value in Complaint Handling Service Encounters

    • Thorsten Gruber, Isabelle Szmigin, Roediger Voss, Alexander Reppel
    Pages 21-21

  9. The Effects of Sponsorship Portfolio on Consumer Associations of the Sponsor Brand

    • P. Monica Chien, T. Bettina Cornwell, Ravi Pappu
    Pages 22-22

  10. An Investigation into the Sponsorship Effects on Attitudes and Behavior of Rival Fans

    • Antonis K. Klidas, Marcel van Assen, Daphne Oldenhof
    Pages 23-30

  11. Negative Effects in Sponsorships: An Empirical Investigation

    • David M. Woisetschläger, Vanessa J. Hessenkamp, Christof Backhaus
    Pages 31-31

  12. Factors Influencing the Validity of Measuring Willingness-to-Pay with Choice-Based Conjoint Analysis

    • Christina Sichtmann, Robert Wilken
    Pages 32-32

  13. The Effect of a Status Cue on Personally Initiated Self-Administered Surveys

    • Curt J. Dommeyer, Elizabeth A. Lugo, Kelly R. Riddle, Christopher T. Tade, Lily Valdivia
    Pages 33-33

  14. A Systematic Procedure of Understanding Consumer Decision Making

    • Chin-Feng Lin
    Pages 34-34

  15. Identifying the Drivers of Corporate Reputations – In Search of a Convincing Approach

    • Klaus-Peter Wiedmann
    Pages 35-35

  16. Exploring Brand Equity Differences Between Utilitarian and Hedonic Products

    • Jing Yang, Kwong Chan, Sengun Yeniyurt
    Pages 36-36

  17. Does Emotional Attachment to a Parent Brand Protect Brand Extensions from Negative Word-of-Mouth?

    • Christy Ashley
    Pages 37-37

  18. Removing the Product but Retaining the Customer: How to Manage Customer Reactions to Product Eliminations

    • Christian Homburg, Jana-Kristin Prigge, Andreas Fürst
    Pages 38-38

  19. Supply Chain Management Ethics

    • Göran Svensson
    Pages 39-39

  20. Supply Chain Management Practices in Indian Electronics Industry

    • B. Raja Shekhar, P. Umamaheswari Devi
    Pages 40-44
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About this book

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.  

This volume includes the full proceedings from the 2008 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, BC, Canada.​ 

Editors and Affiliations

  • University of Houston-Clear Lake, Houston, USA

    Leroy Robinson, Jr.

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