The Sports Business in The Pacific Rim

1. Front Matter

   Pages i-xiv

   PDF

2. Competitive Balance, Attendance and Revenue

   1. Front Matter

      Pages 1-1

      PDF

   2. The History and Formation of East Asian Sports Leagues

      • Brad Humphreys, Nicholas M. Watanabe

      Pages 3-24

   3. The J. League and the World Cup

      • Takeo Hirata, Stefan Szymanski

      Pages 25-42

   4. Foreign Players, Competitive Balance, and Fan Demand in the Korean Basketball League

      • Hailey Hayeon Joo, Taeyeon Oh

      Pages 43-57

   5. Outcome Uncertainty, Governance Structure, and Attendance: A Study of the Korean Professional Football League

      • Hayley Jang, Young Hoon Lee

      Pages 59-81

   6. The Sports Broadcasting Market in Korea

      • Kihan Kim, Kimoon Lee

      Pages 83-102

   7. Customer Discrimination and Outcome Uncertainty in the World Baseball Classic: The Case of the Taiwanese Television Audience

      • Wen-jhan Jane

      Pages 103-121

   8. Uncertainty of Outcome and Promotion and Relegation in the Chinese Basketball Association

      • Fang Zheng, Rodney Fort

      Pages 123-137

   9. Ticket Price Behavior and Attendance Demand in Chinese Professional Soccer

      • Nicholas M. Watanabe, Brian P. Soebbing

      Pages 139-157

3. Governance Structure

   1. Front Matter

      Pages 159-159

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   2. Professional Sports Teams as Advertisements: The Case of Nippon Professional Baseball

      • Michael A. Leeds, Sumi Sakata

      Pages 161-173

   3. KBO and International Sports League Comparisons

      • Rodney Fort, Joon-Ho Kang, Young Hoon Lee

      Pages 175-193

   4. The Effects of Adopting and Discarding Sports Teams on Firm Values: Evidence from Taiwan

      • Chih-Chun Chen, Chun-Da Chen

      Pages 195-206

   5. The Evolution of Governance in the Australian National Basketball League, 1979–2013

      • Robert D. Macdonald, Rick Burton

      Pages 207-232

   6. Generic Models of Sports Governance and Their Potential for Sustainability

      • Ross Booth, George Gilligan, Francesco de Zwart, Lee Gordon-Brown

      Pages 233-250

4. Human Capital and Labor Issues

   1. Front Matter

      Pages 251-251

      PDF

   2. Does Educational Background Affect Performance and Second Careers of Athletes? Empirical Analysis of Japanese Professional Baseball Players

      • Takashi Saito

      Pages 253-276

   3. Does Versatility Matter in Match-Play Sports?

      • Sang-Hyop Lee, Sumner La Croix

      Pages 277-291

   4. What Are the Long-term Effects of Extracurricular Sports Activities for Children and Adolescents? Evidence from Japan Using a Nationwide Sample of Twins

      • Makiko Nakamuro, Izumi Yamasaki, Tomohiko Inui

      Pages 293-310

Following consistent and rapid general economic growth, Pacific Rim countries have grown as a major force in sports. Australia, China, Japan and Korea populated the top ten medals list at the 2012 London Olympics. Pacific Rim countries are major consumers of international sports and domestic professional sports have expanded continuously over time. Nippon Professional Baseball and the Korean Baseball Organization are the second and third largest baseball leagues measured by attendance and revenue following Major League Baseball in the U.S. This book also includes event studies of team ownership, assessment of human capital markets, analysis of the relationship between attendance and competitive balance, the components of fan demand in common the world over, and business decisions concerning attendance and pricing. There is already demand for comprehensive study of the sports business in the Pacific Rim as witnessed by this growth. This book will be of interest of researchers studying and/or teaching in the fields of sports economics and sports management as well as a general audience interested in business governance around the world.

• Competitive balance
• Outcome hypothesis
• Ownership models
• Pacific Rim
• Sports business
• Sports economics

• Seoul, Korea, Republic of (South Korea)

  Young Hoon Lee

• Ann Arbor, USA

  Rodney Fort

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