Skip to main content
SpringerLink
Log in
Book cover

Social Media and Emerging Economies

Technological, Cultural and Economic Implications

  • Book
  • © 2014

Overview

Authors:
  1. Manlio Del Giudice

    1. Department of Economis, Second University of Naples, Capua, Italy

    View author publications

    You can also search for this author in PubMed   Google Scholar

  2. Maria Rosaria Della Peruta

    1. Department of Economis, Second University of Naples, Capua, Italy

    View author publications

    You can also search for this author in PubMed   Google Scholar

  3. Elias G. Carayannis

    1. ENTREPRENEURSHIP, George Washington University School of Business, Washington, USA

    View author publications

    You can also search for this author in PubMed   Google Scholar

  • Offers new insights on social media and social networking in emerging economies
  • Demonstrates relationships among social networking, entrepreneurship, and economic development
  • Includes supplementary material: sn.pub/extras

Part of the book series: SpringerBriefs in Business (BRIEFSBUSINESS)

This is a preview of subscription content, log in via an institution to check access.

Access this book

Log in via an institution
eBook USD 39.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 54.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access

Licence this eBook for your library

Institutional subscriptions

Table of contents (6 chapters)

  1. Front Matter

    Pages i-vi
    Download chapter PDF

  2. Introduction

    • Manlio Del Giudice, Maria Rosaria Della Peruta, Elias G. Carayannis
    Pages 1-5

  3. Social Websites: Practices and Tools for Emerging Markets

    • Manlio Del Giudice, Maria Rosaria Della Peruta, Elias G. Carayannis
    Pages 7-31

  4. Web 2.0, Social Media and Developing Economies: State of the Art and Practical Opportunities

    • Manlio Del Giudice
    Pages 33-49

  5. The Institutional Foundations of Transition and Emerging Economies

    • Maria Rosaria Della Peruta
    Pages 51-70

  6. From Information Society to Network Society: The Challenge

    • Manlio Del Giudice
    Pages 71-88

  7. Emerging Markets, Social Network, and the Question of Legitimacy

    • Maria Rosaria Della Peruta
    Pages 89-107
Back to top

Keywords

About this book

How have social media in emerging economies evolved differently from the rest of the world? According to studies and anecdotal evidence, innovations in the use of social media tools occur more frequently in emerging economies than they do in developed markets. The aim of this volume is to show that in emerging regions (such as China, India, and South America) where the participation of stakeholders in the circuit of social media is more active (i.e., greater frequency of contacts and creativity in the elaboration of contents), organizations not only are involved in a set of exchange relations with other social actors but are also embedded in a network of dynamic relationships. The authors utilize social network analysis to determine how entrepreneurs in emerging economies identify their most beneficial social contacts and use those contacts to leverage the resources needed for their enterprises, revealing new insights on the process of business creation and economic development in the networked age.

Authors and Affiliations

  • Department of Economis, Second University of Naples, Capua, Italy

    Manlio Del Giudice, Maria Rosaria Della Peruta

  • ENTREPRENEURSHIP, George Washington University School of Business, Washington, USA

    Elias G. Carayannis

Bibliographic Information

Publish with us

Policies and ethics

Back to top

Search

Navigation