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Digital Business and Electronic Commerce

Strategy, Business Models and Technology

  • Textbook
  • © 2021

Overview

Authors:
  1. Bernd W. Wirtz

    1. Information and Communication Management, German University of Administrative Sciences Speyer, Speyer, Germany

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  • Provides a fundamental introduction to all aspects of digital business
  • Offers readers essential guidance on integrating their strategy, business model and the latest technologies
  • Includes a comprehensive case study on Google/Alphabet with summarizing questions and answers

Part of the book series: Springer Texts in Business and Economics (STBE)

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Table of contents (19 chapters)

  1. Front Matter

    Pages i-xviii
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  2. Introduction

    1. Front Matter

      Pages 1-1
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    2. Foundations of Digital Business

      • Bernd W. Wirtz
      Pages 3-33

    3. Mobile Business

      • Bernd W. Wirtz
      Pages 35-61

    4. Social Media Business

      • Bernd W. Wirtz
      Pages 63-94

    5. Digital Government

      • Bernd W. Wirtz
      Pages 95-129

  3. Technology, Digital Markets and Digital Business Models

    1. Front Matter

      Pages 131-131
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    2. Digital Business Technology and Regulation

      • Bernd W. Wirtz
      Pages 133-188

    3. Internet of Things

      • Bernd W. Wirtz
      Pages 189-215

    4. Artificial Intelligence, Big Data, and Cloud Computing

      • Bernd W. Wirtz
      Pages 217-258

    5. Digital Platforms, Sharing Economy, and Crowd Strategies

      • Bernd W. Wirtz
      Pages 259-281

    6. Digital Ecosystem, Disintermediation, and Disruption

      • Bernd W. Wirtz
      Pages 283-310

    7. Digital B2C Business Models

      • Bernd W. Wirtz
      Pages 311-378

    8. Digital B2B Business Models

      • Bernd W. Wirtz
      Pages 379-396

  4. Digital Strategy, Digital Organization and E-commerce

    1. Front Matter

      Pages 397-397
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    2. Digital Business Strategy

      • Bernd W. Wirtz
      Pages 399-469

    3. Digital Transformation and Digital Organization

      • Bernd W. Wirtz
      Pages 471-493

    4. Digital Marketing and Electronic Commerce

      • Bernd W. Wirtz
      Pages 495-579

    5. Digital Procurement

      • Bernd W. Wirtz
      Pages 581-627

    6. Digital Business Implementation

      • Bernd W. Wirtz
      Pages 629-646
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Keywords

About this book

This textbook introduces readers to digital business from a management standpoint. It provides an overview of the foundations of digital business with basics, activities and success factors, and an analytical view on user behavior. Dedicated chapters on mobile and social media present fundamental aspects, discuss applications and address key success factors. The Internet of Things (IoT) is subsequently introduced in the context of big data, cloud computing and connecting technologies, with a focus on industry 4.0, smart business services, smart homes and digital consumer applications, as well as artificial intelligence. The book then turns to digital business models in the B2C (business-to-consumer) and B2B (business-to-business) sectors.
Building on the business model concepts, the book addresses digital business strategy, discussing the strategic digital business environment and digital business value activity systems (dVASs), as well as strategy development in the context of digital business. Special chapters explore the implications of strategy for digital marketing and digital procurement. Lastly, the book discusses the fundamentals of digital business technologies and security, and provides an outline of digital business implementation. A comprehensive case study on Google/Alphabet, explaining Google's organizational history, its integrated business model and its market environment, rounds out the book.

Authors and Affiliations

  • Information and Communication Management, German University of Administrative Sciences Speyer, Speyer, Germany

    Bernd W. Wirtz

About the author

Prof. Dr. Bernd W. Wirtz holds the Chair of Information and Communication Management at the German University of Administrative Sciences Speyer.   

Bibliographic Information

  • Book Title: Digital Business and Electronic Commerce

  • Book Subtitle: Strategy, Business Models and Technology

  • Authors: Bernd W. Wirtz

  • Series Title: Springer Texts in Business and Economics

  • DOI: https://doi.org/10.1007/978-3-030-63482-7

  • Publisher: Springer Cham

  • eBook Packages: Business and Management, Business and Management (R0)

  • Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2021

  • Hardcover ISBN: 978-3-030-63481-0Published: 29 March 2021

  • Softcover ISBN: 978-3-030-63484-1Published: 29 March 2022

  • eBook ISBN: 978-3-030-63482-7Published: 28 March 2021

  • Series ISSN: 2192-4333

  • Series E-ISSN: 2192-4341

  • Edition Number: 1

  • Number of Pages: XVIII, 758

  • Number of Illustrations: 26 b/w illustrations, 294 illustrations in colour

  • Topics: e-Business/e-Commerce, e-Commerce/e-business, Business Strategy/Leadership, Marketing, Procurement

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