Strategies for e-Business

1. Front Matter

   Pages I-XIII

   PDF

2. I

   1. Front Matter

      Pages 1-1

      PDF

   2. Key Terminology and Evolution of e-Business

      • Tawfik Jelassi, Francisco J. Martínez-López

      Pages 3-30

3. II

   1. Front Matter

      Pages 31-33

      PDF

   2. Overview of the e-Business Strategy Framework

      • Tawfik Jelassi, Francisco J. Martínez-López

      Pages 35-48

   3. External Analysis: The Impact of the Internet on the Macro-environment and on the Industry Structure of e-Business Companies

      • Tawfik Jelassi, Francisco J. Martínez-López

      Pages 49-95

   4. Internal Analysis: e-Business Competencies as Sources of Strengths and Weaknesses

      • Tawfik Jelassi, Francisco J. Martínez-López

      Pages 97-124

   5. Strategy Options in e-Business Markets

      • Tawfik Jelassi, Francisco J. Martínez-López

      Pages 125-171

   6. Creating and Sustaining a Competitive Advantage over Time

      • Tawfik Jelassi, Francisco J. Martínez-López

      Pages 173-203

   7. Exploiting Opportunities of New Market Spaces in e-Business

      • Tawfik Jelassi, Francisco J. Martínez-López

      Pages 205-228

   8. Creating and Capturing Value Through e-Business Strategies

      • Tawfik Jelassi, Francisco J. Martínez-López

      Pages 229-251

   9. Choosing the Appropriate Strategy for the Internal Organization of e-Business Activities

      • Tawfik Jelassi, Francisco J. Martínez-López

      Pages 253-274

   10. Interaction with Suppliers: e-Procurement

       • Tawfik Jelassi, Francisco J. Martínez-López

       Pages 275-305

   11. Choosing the Appropriate e-Business Strategy for Interacting with Users

       • Tawfik Jelassi, Francisco J. Martínez-López

       Pages 307-342

   12. Moving from Wired e-Commerce to Mobile e-Commerce and U-Commerce

       • Tawfik Jelassi, Francisco J. Martínez-López

       Pages 343-371

   13. Strategies for Mobile Commerce

       • Tawfik Jelassi, Francisco J. Martínez-López

       Pages 373-406

   14. Strategies for Social Commerce

       • Tawfik Jelassi, Francisco J. Martínez-López

       Pages 407-446

   15. Unifying Channels to Reach Customers: Omni-Channel Strategies

       • Tawfik Jelassi, Francisco J. Martínez-López

       Pages 447-465

   16. The Strategic Approach of the World’s Biggest e-Tailing Companies: Amazon and Alibaba

       • Tawfik Jelassi, Francisco J. Martínez-López

       Pages 467-500

   17. Strategic Trends for e-Business

       • Tawfik Jelassi, Francisco J. Martínez-López

       Pages 501-533

This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies. It provides a solid introduction to understanding e-business and e-commerce by combining fundamental concepts and application models with practice-based case studies. An ideal classroom companion for business schools, the authors use their extensive knowledge to show how corporate strategy can imbibe and thrive by adopting vibrant e-business frameworks with proper tools. Students will gain a thorough knowledge of developing electronic and mobile commerce strategies and the methods to deal with these issues and challenges.

• Electronic commerce strategy
• Case studies in e-business
• Mobile e-commerce
• E-business and e-commerce textbook
• Evolution of e-business
• e-business strategy formulation
• Market segmentation
• Core competencies
• Differerentiation strategies in e-business
• E-Business models
• Strategic gameboard framework
• Digital business transformation

• IMD, Lausanne, Switzerland

  Tawfik Jelassi

• Department of Business Administration 1, University of Granada, Granada, Spain

  Francisco J. Martínez-López

Tawfik Jelassi is Professor of Strategy and Technology Management at IMD Business School in Lausanne (Switzerland).  He is also Director of the OWP program in Lausanne and Singapore, which is IMD’s largest executive education program. His teaching and research interests are in the areas of digital business transformation and leadership in turbulent times.  His publications have appeared in leading conference proceedings and refereed academic journals, including MIS Quarterly, Journal of MIS and Journal of Electronic Commerce Research, as well as in practitioner-oriented publications such as Harvard Business Review, MIS Quarterly Executive, and the European Management Journal. 

Francisco J. Martínez-López is Professor of Business Administration at the University of Granada.  Dr. Martínez-López is the Associate Editor of European Journal of Marketing and is member of the Editorial Board of Industrial Marketing Management.  He has co-edited several international journals’ special issues and research books for leading publishers like Springer and Elsevier. One of his major contributions has been the editorship is a research handbook of e-business strategic management (Springer, 2014).

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