Authors:
- An entertaining, true story that describes a unique journey to entrepreneurial triumph
- For leaders, students, engineers, and scientists seeking to succeed with innovative new products and services
- Provides numerous practical lessons on what it takes to have a successful career in entrepreneurship, marketing, sales, and business development
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Table of contents (20 chapters)
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Front Matter
About this book
This highly readable volume tells the true story of a venture that achieved more than 400,000% return for its founders and investors. The book follows one of the principals in the startup as he navigates a series of extraordinary twists and turns becoming an entrepreneur and building a company. The turbulent journey educates and entertains as the author recounts his own learning experiences—providing a practical education on the fundamentals of customer discovery, sales, marketing, business development and entrepreneurship. This personal story conveys the substance of content taught in the classroom in a compelling and easy to read style. With learning experiences ranging from opportunity identification to customer acquisition and raising money and exiting a company, the book presents a collection of topics carefully curated to answer fundamental questions about innovation, entrepreneurship, and career success.
The book serves as an essential guide for those who wish toinnovate to create value and wealth for themselves and others. Readers will gain a gritty, yet inspiring, view of the trials and tribulations inherent in any entrepreneurial endeavor, and will walk away from the book with practical tools and techniques for career success, whether it is with a brand-new startup or an established corporation.
Keywords
Authors and Affiliations
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Nicholas School of the Environment, Duke University, Durham, USA
Jesko von Windheim
About the author
Bibliographic Information
Book Title: The Startup
Book Subtitle: Navigating Chaos to Elevate Your Career and Achieve Entrepreneurial Success
Authors: Jesko von Windheim
DOI: https://doi.org/10.1007/978-3-030-45078-6
Publisher: Springer Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: Springer Nature Switzerland AG 2020
Softcover ISBN: 978-3-030-45077-9Published: 03 May 2020
eBook ISBN: 978-3-030-45078-6Published: 02 May 2020
Edition Number: 1
Number of Pages: X, 191
Number of Illustrations: 1 b/w illustrations, 1 illustrations in colour
Topics: Entrepreneurship, Job Careers in Science and Engineering, Popular Science in Business and Management, R & D/Technology Policy, Innovation/Technology Management