Overview
- Provides an overview of the history of marketing channels in the U.S. from 1850 to the present
- Examines the evolution of marketing and distribution into separate fields
- Highlights developments in marketing channels to understand what changes occurred
- Analyses developments that relate to the marketing discipline and implications for the future
Part of the book series: SpringerBriefs in Business (BRIEFSBUSINESS)
Access this book
Tax calculation will be finalised at checkout
Other ways to access
Table of contents (5 chapters)
Keywords
About this book
A general overview of developments in marketing channels will help the reader understand what changes occurred and how some of these changes impacted marketing education and practice. First, the book provides an overview of the historical background of how manufacturing and distribution evolved in the 19th century. Next, the marketing channels and supply chain networks are defined. Then the three time periods within 1850- present are covered. The book explains how supply chain has become prominent in organizations, the movement to non-store retailing and the omnichannel is discussed to focus onrecent developments in distribution. Finally, developments that relate to the academic discipline and implications for the future are examined. The book concludes by describing the relationship between marketing channels and supply chain today, based on historical analysis.
Authors and Affiliations
About the authors
O.C. Ferrell is James T. Pursell, Sr. Eminent Scholar in Ethics, Raymond J. Harbert College of Business at Auburn University. Dr. Ferrell is co-author of several leading textbooks including Business Ethics: Ethical Decision Making and Cases (12th edition), Marketing (19th edition), Marketing Strategy (6th edition), Business and Society (4th edition) Management (3rd edition) and Introduction to Business (12th edition).
Karen Hopkins is a lecturer at Auburn University. Her research focuses onpublic health issues from a consumer behavior perspective. Using qualitative methods and surveys, the research program seeks to describe consumer experiences, explain and measure decision making processes, attitudes and behaviors of patients as consumers, and develop an understanding of the consumer experience for the purpose of informing effective marketing and health promotion messages.
Bibliographic Information
Book Title: Marketing Channels and Supply Chain Networks in North America
Book Subtitle: A Historical Analysis
Authors: Robert D. Tamilia, O. C. Ferrell, Karen Hopkins
Series Title: SpringerBriefs in Business
DOI: https://doi.org/10.1007/978-3-030-44870-7
Publisher: Springer Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Author(s), under exclusive license to Springer Nature Switzerland AG 2020
Softcover ISBN: 978-3-030-44869-1Published: 10 April 2020
eBook ISBN: 978-3-030-44870-7Published: 09 April 2020
Series ISSN: 2191-5482
Series E-ISSN: 2191-5490
Edition Number: 1
Number of Pages: VI, 67
Number of Illustrations: 1 b/w illustrations
Topics: Supply Chain Management, Marketing, Economic History