Overview
- Provides a multidisciplinary literature review on extreme sports, considering several, intertwined research streams
- Investigates the drivers of extreme consumers-athletes’ intentions to upgrade the relationship with a brand
- Suggests directions for future research
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Table of contents (5 chapters)
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Front Matter
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Back Matter
Keywords
About this book
This book explores the consumption behaviour of ‘extreme’ athletes from a quantitative perspective. Extreme sports are a multi-billion-dollar industry. The behaviour of athletes who participate in them differs from the majority of consumers in that they voluntarily seek out risky and dangerous situations that other consumers actively avoid. It has therefore been suggested that these consumer-athletes may have a unique psychology in this regard.
The book adopts a novel approach based on established psychological theories concerning the behaviour of extreme individuals, applying and translating them into marketing research and practice. It discusses how specific psychological drivers impact the consumption behaviour of consumer-athletes and a variety of marketing-relevant outcomes.
By demonstrating that extreme consumers are characterized by a unique psychology that leads them to act and think differently, this book offers scholars deeper insights into consumer behaviour, while also helping practitioners target this lucrative marketing segment more effectively.
Authors and Affiliations
About the author
Francesco Raggiotto is Research Fellow in Marketing at the Department of Economics and Statistics, University of Udine, Italy. His current research interests are in tourism management and sport management. He has published extensively in various academic journals, including the Journal of Business Research, Tourism Management and the Sport Management Review.
Bibliographic Information
Book Title: Consuming Extreme Sports
Book Subtitle: Psychological Drivers and Consumer Behaviours of Extreme Athletes
Authors: Francesco Raggiotto
DOI: https://doi.org/10.1007/978-3-030-40127-6
Publisher: Palgrave Pivot Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2020
Hardcover ISBN: 978-3-030-40126-9Published: 13 March 2020
Softcover ISBN: 978-3-030-40129-0Published: 13 March 2021
eBook ISBN: 978-3-030-40127-6Published: 13 March 2020
Edition Number: 1
Number of Pages: IX, 126
Number of Illustrations: 3 b/w illustrations
Topics: Consumer Behavior, Sport Psychology