Overview
- Bridges the gap between XR Theory and XR Practice
- Provides scientifically grounded and practically tested answers to a variety of questions of high managerial and societal relevance
- Presents the state of the art in augmented reality (AR) and virtual reality (VR) research
- Focuses on the applications of AR and VR in various industries
- Approaches AR and VR from a business and management perspective
Part of the book series: Progress in IS (PROIS)
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Table of contents (32 chapters)
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Front Matter
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AR and VR in Business, Retail and Marketing
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Front Matter
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AR and VR for City Planning, Smart Cities and Autonomous Vehicles
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Front Matter
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AR and VR for Health and Wellbeing
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Front Matter
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Keywords
About this book
This book features the latest research in the area of immersive technologies, presented at the 5th International Augmented and Virtual Reality Conference, held in Munich, Germany in 2019. Bridging the gap between academia and industry, it presents the state of the art in augmented reality (AR) and virtual reality (VR) technologies and their applications in various industries such as marketing, education, healthcare, tourism, events, fashion, entertainment, retail and the gaming industry.
The volume is a collection of research papers by prominent AR and VR scholars from around the globe. Covering the most significant topics in the field of augmented and virtual reality and providing the latest findings, it is of interest to academics and practitioners alike.Reviews
“The book is successful in introducing a broad array of concepts that are relevant to AR and VR research. … This book serves as a good resource to those who are interested in doing AR and VR research and those who are interested in applying them in practice as the book covers a wide range of concepts and industries and would be a great reference book.” (Tsz‑Wai Lui, Information Technology & Tourism, Vol. 23, 2021)
Editors and Affiliations
About the editors
Dr. M. Claudia tom Dieck is a project manager and researcher at the Creative Augmented and Virtual Reality Hub at Manchester Metropolitan University, UK. She is exploring how new and innovative technologies can be utilised to enhance the user experience. She is the Program Chair of the annual International AR & VR Conference and has published on augmented and virtual reality, technology acceptance, social media and customer relationship management in journals such as Journal of Travel Research, Tourism Management and Computers in Human Behavior.
Prof. Dr. Philipp A. Rauschnabel is a Professor of Digital Marketing and Media Innovation at Universität der Bundeswehr in Munich, Germany. Prior to that, he was a faculty member at University of Michigan-Dearborn, USA. In 2019, he was the local conference chair for the 5th intl. AR VR conference. His research addresses contemporary issues in wearable technologies, new media, and branding. He is currently founding www.xrealitylab.com, a platform for XR managers and scholars.
Bibliographic Information
Book Title: Augmented Reality and Virtual Reality
Book Subtitle: Changing Realities in a Dynamic World
Editors: Timothy Jung, M. Claudia tom Dieck, Philipp A. Rauschnabel
Series Title: Progress in IS
DOI: https://doi.org/10.1007/978-3-030-37869-1
Publisher: Springer Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: Springer Nature Switzerland AG 2020
Hardcover ISBN: 978-3-030-37868-4Published: 25 March 2020
Softcover ISBN: 978-3-030-37871-4Published: 25 March 2021
eBook ISBN: 978-3-030-37869-1Published: 24 March 2020
Series ISSN: 2196-8705
Series E-ISSN: 2196-8713
Edition Number: 1
Number of Pages: XII, 409
Number of Illustrations: 26 b/w illustrations, 90 illustrations in colour
Topics: IT in Business, Information Systems and Communication Service, Tourism Management, Computer Appl. in Social and Behavioral Sciences, Computer Appl. in Arts and Humanities, Management of Computing and Information Systems