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Engagement Design

Designing for Interaction Motivations

  • Book
  • © 2020

Overview

  • Broadens your understanding of User Experience into a concrete comprehension of Engagement
  • Explains how to design from a user’s personality
  • Clarifies how to treat contexts of interaction as motivation and curiosity based
  • Enriches artefact interaction through representation modes: symbolic, enactive and mimetic

Part of the book series: Human–Computer Interaction Series (HCIS)

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Table of contents (6 chapters)

Keywords

About this book

Interactive media designers have been discussing modes to optimize interaction design beyond mere usability. With the arrival of Emotional Design followed by the success of the User Experience (UX) approaches, the discussion continued and augmented. Experience has become a complex buzzword, which is more about the subject’s experience than the product, and this is why it's difficult, or even impossible, to define it in a concise manner.

We propose to move the discussion from Experience towards Engagement, to emphasize the design of the relationship between artefacts, contexts and users. Engagement asks for a more concrete type of experience, with specific needs, motives, skills and competences, which can be more clearly worked into the design of artefacts. Engagement also differs from other concepts e.g. fun, enjoyment, happiness or well-being and is open enough to grant freedom to designers in creating their personal world views.

To push this new approach, we offer in this book a full model for the design of engagement in interactive media, still believing it can be applied beyond that. The model is arranged around what we call the three engagement streams:  Progression, Expression and Relation.


Authors and Affiliations

  • Department of Communication and Art, University of Aveiro, Aveiro, Portugal

    Nelson Zagalo

Bibliographic Information

  • Book Title: Engagement Design

  • Book Subtitle: Designing for Interaction Motivations

  • Authors: Nelson Zagalo

  • Series Title: Human–Computer Interaction Series

  • DOI: https://doi.org/10.1007/978-3-030-37085-5

  • Publisher: Springer Cham

  • eBook Packages: Computer Science, Computer Science (R0)

  • Copyright Information: Springer Nature Switzerland AG 2020

  • Hardcover ISBN: 978-3-030-37084-8Published: 18 March 2020

  • Softcover ISBN: 978-3-030-37087-9Published: 18 March 2021

  • eBook ISBN: 978-3-030-37085-5Published: 17 March 2020

  • Series ISSN: 1571-5035

  • Series E-ISSN: 2524-4477

  • Edition Number: 1

  • Number of Pages: XXII, 161

  • Number of Illustrations: 26 b/w illustrations, 62 illustrations in colour

  • Topics: User Interfaces and Human Computer Interaction, Cognitive Psychology, Media Design

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