Overview
- foregrounds new and emerging ideas of how LEGO responds to shifting cultural tides and trends
- uses an interdisciplinary approach to examine LEGO from a unique angle of critical and cultural interrogation
- positions the LEGO brand within the broader public discourses related to issues of diversity, gender, globalism, and capitalism
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Table of contents (14 chapters)
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Front Matter
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LEGO as Media Text
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Front Matter
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The Politics of Representation in the LEGO Franchise
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Front Matter
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Back Matter
Keywords
About this book
This collection examines LEGO from an array of critical and cultural studies approaches, foregrounding the world-renowned brand's ideological power and influence. Given LEGO’s status as the world’s largest toy manufacturer and a transnational multimedia conglomerate, Cultural Studies of Lego: More Than Just Bricks considers LEGO media's cultural messages; creativity with and within LEGO artifacts; and diversity within the franchise, including gender and race representation. The chapters’ in-depth analyses of topics including LEGO films, marketing tactics, play sets, novelizations, and fans offer compelling insights relevant to those interested in the LEGO brand and broader trends in the children’s popular culture market alike.
Editors and Affiliations
About the editors
Rebecca C. Hains is Professor of Media and Communication at Salem State University, USA. The author of Growing Up With Girl Power: Girlhood on Screen and in Everyday Life (2012) and The Princess Problem: Guiding Our Girls Through the Princess-Obsessed Years (2014), her research appears in scholarly anthologies and journals including Feminist Media Studies, Popular Communication, and Girlhood Studies.
Sharon R. Mazzarella is Professor of Communication Studies at James Madison University, USA. She is the author of Girls, Moral Panic and News Media: Troublesome Bodies (2020), and the editor or co-editor of seven academic collections. She also edits “Mediated Youth,” a series of cutting-edge books on cultural studies of youth.
Bibliographic Information
Book Title: Cultural Studies of LEGO
Book Subtitle: More Than Just Bricks
Editors: Rebecca C. Hains, Sharon R. Mazzarella
DOI: https://doi.org/10.1007/978-3-030-32664-7
Publisher: Palgrave Macmillan Cham
eBook Packages: Literature, Cultural and Media Studies, Literature, Cultural and Media Studies (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2019
Softcover ISBN: 978-3-030-32663-0Published: 06 December 2019
eBook ISBN: 978-3-030-32664-7Published: 27 November 2019
Edition Number: 1
Number of Pages: XIX, 357
Number of Illustrations: 1 b/w illustrations, 3 illustrations in colour
Topics: Popular Science in Cultural and Media Studies, Popular Culture , Youth Culture, Culture and Gender, Early Childhood Education, Branding