Skip to main content
SpringerLink
Log in
Palgrave Macmillan

John Pearce and the Rise of the Mass Food Market in London, 1870–1930

  • Book
  • © 2019

Overview

Authors:
  1. David W. Gutzke

    1. Missouri State University, Springfield, USA

    View author publications

    You can also search for this author in PubMed   Google Scholar

  • Examines the rise of the mass food market in London through the career of John Pearce, the pioneering businessman behind Pearce & Plenty

  • Illuminates the revolution in consumption practices that occurred over a half century through the rise of mass food retailing

  • Appeals to scholars of the history of food and consumption, business history, and the history of Victorian England

This is a preview of subscription content, log in via an institution to check access.

Access this book

Log in via an institution
eBook USD 49.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 64.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book USD 99.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access

Licence this eBook for your library

Institutional subscriptions

Table of contents (10 chapters)

  1. Front Matter

    Pages i-xv
    Download chapter PDF

  2. Introduction

    • David W. Gutzke
    Pages 1-20

  3. Pubs without Beer

    • David W. Gutzke
    Pages 21-48

  4. From Philanthropy to Profits in London

    • David W. Gutzke
    Pages 49-67

  5. From Penny Capitalist to Server of the Multitudes

    • David W. Gutzke
    Pages 69-95

  6. Advent of the Mass Market

    • David W. Gutzke
    Pages 97-121

  7. Catering Crisis in Edwardian England

    • David W. Gutzke
    Pages 123-152

  8. Collapse of the British Tea Table Company

    • David W. Gutzke
    Pages 153-182

  9. Starting Over

    • David W. Gutzke
    Pages 183-201

  10. Into the War and Beyond

    • David W. Gutzke
    Pages 203-218

  11. Conclusion

    • David W. Gutzke
    Pages 219-236

  12. Back Matter

    Pages 237-257
    Download chapter PDF
Back to top

Keywords

About this book

At the center of sweeping change to food retailing practices in Victorian and Edwardian England lies one man: John Pearce. An innovative businessman and a quintessential rags-to-riches success story, Pearce was at the forefront of the rise of the mass food market in London. With his catering company Pearce & Plenty, he fed millions of workers who wanted fast, nutritious, and tasty food. David W. Gutzke mines a wide range of primary sources to offer a portrait of a pivotal figure in London and a leader of the temperance catering movement who had “done more than can be readily recognised to render London a sober city.”  By studying Pearce’s companies as well as those of his competitors, this book documents a half century of changing consumption habits in London.

Authors and Affiliations

  • Missouri State University, Springfield, USA

    David W. Gutzke

About the author

David W. Gutzke is Distinguished Professor of History at Missouri State University, USA. He is the author of seven books, including monographs entitled Women Drinking Out in Britain since the Early Twentieth Century, Pubs and Progressives: Reinventing the Public House in England, and The Roadhouse Comes to Britain. 

Bibliographic Information

  • Book Title: John Pearce and the Rise of the Mass Food Market in London, 1870–1930

  • Authors: David W. Gutzke

  • DOI: https://doi.org/10.1007/978-3-030-27095-7

  • Publisher: Palgrave Macmillan Cham

  • eBook Packages: History, History (R0)

  • Copyright Information: The Editor(s) (if applicable) and The Author(s) 2019

  • Hardcover ISBN: 978-3-030-27094-0Published: 20 November 2019

  • Softcover ISBN: 978-3-030-27097-1Published: 20 November 2020

  • eBook ISBN: 978-3-030-27095-7Published: 09 November 2019

  • Edition Number: 1

  • Number of Pages: XV, 257

  • Number of Illustrations: 11 b/w illustrations, 10 illustrations in colour

  • Topics: History of Britain and Ireland, Social History, Economic History, Cultural History

Publish with us

Policies and ethics

Back to top

Search

Navigation