Body and Text: Cultural Transformations in New Media Environments

1. Front Matter

   Pages i-viii

   PDF

2. Introduction: All that is Solid Changes into Something Else

   • David Callahan, Anthony Barker

   Pages 1-9

3. Gender Genre Transition Translation

   • Roz Kaveney

   Pages 11-29

4. Body

   1. Front Matter

      Pages 31-31

      PDF

   2. Rotting, Blistered, Staggering Bodies and the Last of Ethnicity

      • David Callahan

      Pages 33-47

   3. Scarlett Johansson: Into the Flesh and Out of the Flesh

      • Elsa Cascais Andrade

      Pages 49-66

   4. The Tattooed Body as a Vehicle of the Self and Memory

      • Martin Boszorád

      Pages 67-79

   5. Flying Bodies: Skywalker and Rooftopper Youth Communities in Interaction with the Contemporary Megalopolis

      • Luís Carlos S. Branco

      Pages 81-97

   6. Who Comes After the Woman: Becoming-Plant in Han Kang’s the Vegetarian

      • Maria Sofia Pimentel Biscaia

      Pages 99-112

   7. Assuming Direct Control: Transformation and Identity in the Mass Effect Series

      • Raquel Espada

      Pages 113-124

5. Text

   1. Front Matter

      Pages 125-125

      PDF

   2. Stitching, Weaving, Recreating: Frankenstein and Young Adult Fiction

      • Aline Ferreira

      Pages 127-138

   3. Noah Hawley’s Fargo: How Far Can You Get from the Coen Brothers?

      • Anthony Barker

      Pages 139-155

   4. From Animation to Live-Action: Reconstructing Maleficent

      • Larissa Schlögl, Nelson Zagalo

      Pages 157-171

   5. On Botched Cinematic Transformations of Video Games

      • Bartosz Stopel

      Pages 173-190

   6. Transmedia Storytelling: The Many Faces of Video Games, Fluid Narratives and Winding Seriality

      • Martin Kudláč

      Pages 191-203

This book presents a collection of academic essays that take a fresh look at content and body  transformation in the new media, highlighting how old hierarchies and canons of analysis must be revised. The movement of narratives and characterisations across forms, conventionally understood as adaptation, has commonly involved high-status classical forms (drama, epic, novel) being transformed into recorded and broadcast media (film, radio and television), or from the older recorded media to the newer ones. The advent of convergent digital platforms has further transformed hierarchies, and the formation of global conglomerates has created the commercial conditions for ever more lucrative exchanges between different media. Now source texts can move in any direction and take up any configuration, as emerging interacting fan bases drive innovation and new creative and commercial possibilities are deployed. Moreover, transformation may be not just a technology-driven creative practice and response, but at the very centre of the thematic worlds developed in those forms of story-telling which are currently popular: television series, video games, films and novels. The magic transformation of “your” money into “their” money is paralleled in contemporary media and culture by the centrality of transformation of one product to another as a media industry practice, as well as the transformation of bodies as a major theme both in the ensuing media products and in people’s identity practices in daily life.

• Content transformation
• New Media
• Body Politics
• Digital Platforms
• Social Media Formats

• Department of Languages ​​and Cultures, University of Aveiro, Aveiro, Portugal

  David Callahan

• Departament of Languages and Cultures, University of Aveiro, Aveiro, Portugal

  Anthony Barker

Policies and ethics