Overview
- Focuses on issues and implications of digital and social media marketing for emerging markets
- Highlights developing applications, theories and models being used in digital and social marketing
- Examines how temporal and geographical reach can empower consumers to exert influence on brands, products and services
Part of the book series: Advances in Theory and Practice of Emerging Markets (ATPEM)
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Table of contents (24 chapters)
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Front Matter
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Social Media Marketing
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Front Matter
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Emerging Technology and Digital Marketing
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Front Matter
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Digital Marketing: Case Studies and Practitioner Experiences
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Front Matter
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Keywords
About this book
Reviews
“Through this book, ‘Digital and Social Media Marketing: Emerging Applications and Theoretical Development’ readers can be awarded and informed, and can learn a number of perspectives, strategies and techniques. … If you are interested in AI, machine learning, deep learning, and smartness, this book also can provide different angles from marketing perspectives so that you can apply the techniques more broadly. I am sure that the rich information and knowledge provided by this book will bring you abundant benefits.” (Hsuan Hsu, Information Technology & Tourism, Vol. 24 (1), 2022)
Editors and Affiliations
About the editors
Emma L. Slade is a Lecturer in Marketing at the School of Management, University of Bristol, UK. Emma’s research and teaching interests revolve around digital technologies and consumer behaviour. Emma was also Programme Co-Chair of the 15th IFIP I3E Conference on ‘Social Media: The Good, the Bad, and the Ugly’ and has co-edited several journal special issues.
Ganesh Prasad Sahu is a Professor and Head of the School of Management Studies at Motilal Nehru National Institute of Technology Allahabad, Pryagraj, India. His research interests are in the areas of MIS, E-governance, Green Information Systems, and related areas.
Hatice Kizgin is a Senior Lecturer in Marketing and REF environment Deputy Lead at Swansea University, UK. Her research has investigated immigrants’ consumer behaviour and their acculturation trends. Her special research interest is into the non- Western communities with a strong positivist approach to research.
Nitish Singh is a Professor of International Business at the Boeing Institute of International Business, Saint Louis University. His research interests span the areas of global e-commerce, localization, cross-cultural consumer behavior, sustainability and ethics.
Bidit L. Dey is a Senior Lecturer in marketing and MBA Director at Brunel Business School, Brunel University London. His research interest revolves around the adoption and use of technologies at the bottom of the economic pyramid and acculturation of ethnic communities in multicultural environments. He is also a member of the British Association for South Asian Studies (BASAS), Academy of Marketing (AM), British Academy of Management (BAM) and Chartered Institute of Marketing (CIM) and the Co-Chair of the Qualitative Inquiry SIG at the Academy of Marketing.
Anabel Gutierrez is a Senior Lecturer in Digital Marketing at the University of Kent with over 25 years of academic experience which she has balanced with industrial practice gained from consultancy work in IT projects for both private and public sectors. Her research interest areas are in innovation and adoption of emerging technologies for the digital economy with particular interest on data privacy concerns, the use of data to understand consumer behaviour and how to improve data-driven decision making. Currently, she is a member of the SAS UK & Ireland Academic Advisory Board.
Yogesh K. Dwivedi is a Professor of Digital Marketing and Innovation, the University Dean of Academic Leadership (REF Research Environment), Founding Director of the Emerging Markets Research Centre (EMaRC) and Co-Director of Research at the School of Management, Swansea University, Wales, UK. Professor Dwivedi is also currently leading the International Journal of Information Management as its Editor-in-Chief. His research interests are at the interface of Information Systems (IS) and Marketing, focusing on issues related to consumer adoption and diffusion of emerging digital innovations, digital government, and digital marketing particularly in the context of emerging markets. Professor Dwivedi is an Associate Editor of the European Journal ofMarketing, Government Information Quarterly and International Journal of Electronic Government Research, and Senior Editor of the Journal of Electronic Commerce Research.
Bibliographic Information
Book Title: Digital and Social Media Marketing
Book Subtitle: Emerging Applications and Theoretical Development
Editors: Nripendra P. Rana, Emma L. Slade, Ganesh P. Sahu, Hatice Kizgin, Nitish Singh, Bidit Dey, Anabel Gutierrez, … Yogesh K. Dwivedi
Series Title: Advances in Theory and Practice of Emerging Markets
DOI: https://doi.org/10.1007/978-3-030-24374-6
Publisher: Springer Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: Springer Nature Switzerland AG 2020
Hardcover ISBN: 978-3-030-24373-9Published: 20 November 2019
Softcover ISBN: 978-3-030-24376-0Published: 20 November 2020
eBook ISBN: 978-3-030-24374-6Published: 11 November 2019
Series ISSN: 2522-5006
Series E-ISSN: 2522-5014
Edition Number: 1
Number of Pages: XV, 339
Number of Illustrations: 7 b/w illustrations, 36 illustrations in colour
Topics: IT in Business, Online Marketing/Social Media, Emerging Markets/Globalization