Editors:
- Presents new case studies on the internationalization strategy of companies operating in or entering Asian countries
- Offers latest insights into important, but often neglected issues of CSR and coaching in Asia
- Analyzes cultural effects which encourage or impede new business creation or the success of multinational players and start-ups
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Table of contents (20 chapters)
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Front Matter
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Introduction
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Front Matter
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Aspiring Global Giants
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Front Matter
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Corporate Social Responsibility on the Move
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Front Matter
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About this book
Asia is a continent of contradictions and boundaries; it offers exciting business opportunities, but is also characterized by unpredictability and conflict. While flexibility and creativity are in the DNA of many startups in China, major players like Xiaomi and Alibaba have also emerged as global giants, challenging established global competitors. The authors of this book show that these companies are crossing various boundaries – between cultures, mindsets, and perspectives. At the same time, Western companies entering Asian markets face challenges that are very different from those on their home turf.
This book addresses the needs of current and future managers doing business in Asia, who need to understand the individual, social and business challenges that can arise from crossing boundaries. The respective case studies provide essential insights on how several Asian companies have made impressive strides towards becoming established players; how the revival of local brands and growing pride in local products has become a major challenge for global competition; how the need to actively practice corporate social responsibility in Asian markets is currently challenging many companies; and how the need for individual and team coaching among the members of management to support a company’s development has grown tremendously, calling for new solutions.Keywords
- Market-entry boundaries in Asia
- Cultural hurdles in doing business in asia
- China’s belt and road initiative
- Global economic corridors
- Geostrategic influence of Asian countries
- Evolution of multinational corporations
- Social systems in Asia
- Social-psychology of Asian business
- Boundary-less organizations
- Case studies on Asian business
- corporate social responsibility
Editors and Affiliations
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School of Economics and Management, Tongji University, Shanghai, China
Christiane Prange, Ralph Kattenbach
About the editors
Ralph Kattenbach holds the Volkswagen/SAIC Chair in Human Resource Management at Tongji University (China). He has over 15 years of expertise in HR management, organizational psychology and empirical methods. He has been advising companies on organizational research on culture and leadership issues as well as on professional coaching.
Bibliographic Information
Book Title: Management Practices in Asia
Book Subtitle: Case Studies on Market Entry, CSR, and Coaching
Editors: Christiane Prange, Ralph Kattenbach
DOI: https://doi.org/10.1007/978-3-030-19662-2
Publisher: Springer Cham
eBook Packages: Behavioral Science and Psychology, Behavioral Science and Psychology (R0)
Copyright Information: Springer Nature Switzerland AG 2019
Hardcover ISBN: 978-3-030-19661-5Published: 02 September 2019
Softcover ISBN: 978-3-030-19664-6Published: 02 September 2020
eBook ISBN: 978-3-030-19662-2Published: 20 August 2019
Edition Number: 1
Number of Pages: VI, 276
Number of Illustrations: 25 b/w illustrations
Topics: Industrial and Organizational Psychology, Asian Business, Cross-Cultural Management, Corporate Social Responsibility