Authors:
- Identifies the challenges retailers are facing in response to new smart technologies
- Examines the most recent studies on smart retailing, describing the origin of the phenomenon as well as emerging theories and practices
- Presents a cohesive overview of an under-investigated field of study
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Table of contents (9 chapters)
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Front Matter
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Back Matter
About this book
By providing a comprehensive theoretical framework, this book aims to map the most relevant technologies that have the potential to reshape the retail industry. The authors demonstrate how technology is pushing innovation, and examine how smart technologies can be fruitfully applied both in-store and through digital channels. The aim of the book is to synthesise theory and practice, and provide a richer understanding of new digital opportunities offered by the ‘smart’ experience. An accessible resource for researchers who want to understand this phenomenon as part of their expertise in digital marketing and e-commerce, Smart Retailing also provides insights for practitioners who are experiencing the dramatic effects of new technologies on their retail strategies.
Reviews
“Smart Retailing offers an eloquent and inspiring vision of retail management in the future. I strongly recommend this book to anyone with a professional or academic interest in the transitions of the retail industry.” (Harry Timmermans, Editor-in-chief of the Journal of Retailing and Consumer Services and Chair of Urban Planning, Eindhoven University of Technology, The Netherlands)
Authors and Affiliations
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Department of Management, University of Bristol, Bristol, UK
Eleonora Pantano
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Department of Marketing, Branding & Tourism, Middlesex University, London, UK
Charles Dennis
About the authors
Eleonora Pantano is Associate Professor of Marketing at the University of Bristol, UK.
Charles Dennis is Professor of Consumer Behaviour at Middlesex University London, UK.
Bibliographic Information
Book Title: Smart Retailing
Book Subtitle: Technologies and Strategies
Authors: Eleonora Pantano, Charles Dennis
DOI: https://doi.org/10.1007/978-3-030-12608-7
Publisher: Palgrave Pivot Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG, part of Springer Nature 2019
Hardcover ISBN: 978-3-030-12607-0Published: 12 March 2019
eBook ISBN: 978-3-030-12608-7Published: 04 March 2019
Edition Number: 1
Number of Pages: XIX, 109
Number of Illustrations: 4 b/w illustrations
Topics: Marketing, Innovation/Technology Management, e-Business/e-Commerce, Trade