Overview
- Presents the state of the art in augmented reality (AR) and virtual reality (VR) research
- Especially focuses on the applications of AR and VR in various industries
- Approaches AR and VR from a business and management perspective
Part of the book series: Progress in IS (PROIS)
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Table of contents (23 chapters)
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Front Matter
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AR & VR Retail Experience
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Front Matter
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AR & VR in Tourism
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Front Matter
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AR & VR Applications and Immersive Designs
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Front Matter
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Keywords
About this book
This book presents a collection of the latest research in the area of immersive technologies, presented at the International Augmented and Virtual Reality Conference 2018 in Manchester, UK, and showcases how augmented reality (AR) and virtual reality (VR) are transforming the business landscape. Innovations in this field are seen as providing opportunities for businesses to offer their customers unique services and experiences. The papers gathered here advance the state of the art in AR/VR technologies and their applications in various industries such as healthcare, tourism, hospitality, events, fashion, entertainment, retail, education and gaming.
The volume collects contributions by prominent computer and social sciences experts from around the globe. Addressing the most significant topics in the field of augmented and virtual reality and sharing the latest findings, it will be of interest to academics and practitioners alike.Reviews
Editors and Affiliations
About the editors
Dr. Timothy Jung is Founder and Director of the Creative Augmented and Virtual Reality Hub at Manchester Metropolitan University, UK. He investigates new and innovative ways to implement AR & VR in various industries and he has been involved in a number of funded AR and VR research projects at national and international level. He is an advisor of BirdHIVE VR & Drone project led by Lake District National Park. He is renowned for his work in Augmented Reality and Virtual Reality and his research work has been covered by Manchester Evening News, Independent and Huffington Post and he is a regular invited speaker in major international conferences. He is the Conference Chair of International AR & VR Conference 2017/2018 in Manchester.
Bibliographic Information
Book Title: Augmented Reality and Virtual Reality
Book Subtitle: The Power of AR and VR for Business
Editors: M. Claudia tom Dieck, Timothy Jung
Series Title: Progress in IS
DOI: https://doi.org/10.1007/978-3-030-06246-0
Publisher: Springer Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: Springer Nature Switzerland AG 2019
Hardcover ISBN: 978-3-030-06245-3Published: 01 March 2019
eBook ISBN: 978-3-030-06246-0Published: 19 February 2019
Series ISSN: 2196-8705
Series E-ISSN: 2196-8713
Edition Number: 1
Number of Pages: XI, 335
Topics: IT in Business, Information Systems and Communication Service, Tourism Management, Computer Appl. in Social and Behavioral Sciences, Computer Appl. in Arts and Humanities, Management of Computing and Information Systems