Authors:
- Examines consumer behavior using the life course paradigm
- Provides a life course model for future consumer behavior research based on the life course paradigm
- Illustrates application of the life course paradigm in market research and practice
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Table of contents (10 chapters)
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Front Matter
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Back Matter
About this book
This book examines consumer behavior using the “life course” paradigm, a multidisciplinary framework for studying people's lives, structural contexts, and social change. It contributes to marketing research by providing new insights into the study of consumer behavior and illustrating how to apply the life course paradigm’s concepts and theoretical perspectives to study consumer topics in an innovative way.
Although a growing number of marketing researchers, either implicitly or explicitly, subscribe to life course perspectives for studying a variety of consumer behaviors, their efforts have been limited due to a lack of theories and methods that would help them study consumers over the lifecycle. When studying consumers over their lifespan, researchers examine differences in the consumer behaviors of various age groups (e.g., children, baby boomers, elderly, etc.) or family life stages (e.g., bachelors, full nesters, empty nesters, etc.), inferring that consumer behavior changes over time or linking consumption behaviors to previous experiences and future expectations. Such efforts, however, have yet to benefit from an interdisciplinary research approach. This book fills this gap in consumer research by informing readers about the differences between some of the most commonly used models for studying consumers over their lifespan and the life course paradigm, and providing implications for research, public policy, and marketing practice.
Presenting applications of the life course approach in such research topics as decision making, maladaptive behaviors (e.g., compulsive buying, binge eating), consumer well-being, and cognitive decline, this book is beneficial for students, scholars, professors, practitioners, and policy makers in consumer behavior, consumer research, consumer psychology, and marketing research.
Authors and Affiliations
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Department of Marketing, Georgia State University, Atlanta, USA
George P. Moschis
About the author
George P. Moschis is Alfred Bernhardt Research Professor of Marketing and Director of the Center for Mature Consumer Studies at Georgia State University; and Adjunct Professor and Director of the Consumer Life-course Studies Group at Mahidol University in Bangkok, Thailand. Professor Moschis is an internationally-known authority on consumer topics relevant to people at different stages in life, from children and adolescents to elderly. He has been studying consumers for four decades and has published large numbers of articles and books about their behaviors at various life stages and over the course of their lives.
Bibliographic Information
Book Title: Consumer Behavior over the Life Course
Book Subtitle: Research Frontiers and New Directions
Authors: George P. Moschis
DOI: https://doi.org/10.1007/978-3-030-05008-5
Publisher: Springer Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: Springer Nature Switzerland AG 2019
Hardcover ISBN: 978-3-030-05007-8Published: 18 February 2019
eBook ISBN: 978-3-030-05008-5Published: 31 January 2019
Edition Number: 1
Number of Pages: XI, 208
Number of Illustrations: 3 b/w illustrations, 1 illustrations in colour
Topics: Consumer Behavior, Population Economics, Market Research/Competitive Intelligence