Overview
- Covers multiple sectors of digital entrepreneurship including fin-tech, ed-tech, animation games and agri-tech
- Includes rich case studies from Nigeria, Ghana, Rwanda, Senegal, Kenya and Tanzania
- Equips the reader with knowledge and understanding of entrepreneurship within the context of the digitalisation of Africa
Part of the book series: Palgrave Studies of Entrepreneurship in Africa (PSEA)
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Table of contents (10 chapters)
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Introduction
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Fin-tech: Trust, Legitimacy, and Digital Infrastructure—The Promise, Prospects, and Challenges
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Media-tech: The Creative Destruction and Reconstruction of African Digital Media
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Animation and Games: Unlimited Opportunities for Exploration
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Inclusive-tech: Gender Inequality, Poverty, and Digital Ecosystems
Keywords
About this book
This pioneering collection seeks to understand why and how some digital enterprises in Africa progress while others firms either stagnate or regress. Using a range of detailed case studies, it addresses the challenges and barriers that are in place and how some outstanding digital firms deal with operating in a hostile business environment. While digital platforms have created equal access for small businesses, many digital entrepreneurs in Africa continue to struggle with local environments replete with corruption, and other economic inefficiencies. The contributions move the debate forward by addressing the challenges, opportunities, and prospects of digital enterprise in Africa. Placing special emphasis on how African new entrant digital firms are shaping the landscape and forging a new beginning for Africa, this book offers entrepreneurial perspectives to both researchers and policy-makers seeking to support and stimulate entrepreneurship in the new era.
Editors and Affiliations
About the editors
Nasiru D. Taura is a Lecturer of Entrepreneurship and Innovation in the Faculty of Management at Bournemouth University, UK. Prior to joining Bournemouth University, he was an Associate Lecturer at Southampton Solent University, UK, where he taught finance and aspects of entrepreneurial finance. Nasiru is an Associate Fellow of the Higher Education Academy (HEA) and a Fellow of the Royal Society for the Encouragement of Arts, Manufactures and Commerce (RSA).
Elvira Bolat is a Senior Lecturer of Marketing in the Faculty of Management at Bournemouth University, UK. After leading Bournemouth University’s first inter-faculty degree, the BSc (Hons) in Marketing, Elvira is now Global Engagement Leader within the Department of Marketing and is responsible for driving the department and university’s global agenda.
Nnamdi O. Madichie is currently Director of the Centre for Research and Enterprise at the London School of Business and Management, UK. Previously he has taught marketing programmes and held various academic positions at the University of East London, UK, the University of Sharjah, UAE, and the Canadian University Dubai, UAE. He is a Fellow of the Chartered Institute of Marketing and the HEA.
Bibliographic Information
Book Title: Digital Entrepreneurship in Sub-Saharan Africa
Book Subtitle: Challenges, Opportunities and Prospects
Editors: Nasiru D. Taura, Elvira Bolat, Nnamdi O. Madichie
Series Title: Palgrave Studies of Entrepreneurship in Africa
DOI: https://doi.org/10.1007/978-3-030-04924-9
Publisher: Palgrave Macmillan Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s) 2019
Hardcover ISBN: 978-3-030-04923-2Published: 15 March 2019
eBook ISBN: 978-3-030-04924-9Published: 07 March 2019
Series ISSN: 2662-1169
Series E-ISSN: 2662-1177
Edition Number: 1
Number of Pages: XXIII, 242
Number of Illustrations: 1 b/w illustrations, 8 illustrations in colour
Topics: Entrepreneurship, African Business, Innovation/Technology Management, Business Strategy/Leadership, Online Marketing/Social Media