Overview
- Presents a new approach to the creation of value theory to demonstrate that revenue management and CRM are interdependent
- Analyses why and how pricing policies become more dynamic in different sectors
- Covers segmentation, differentiation strategies and explains the importance of the stock in a new managerial model
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Table of contents (10 chapters)
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Front Matter
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Back Matter
Keywords
About this book
Filling a gap in existing literature on revenue management systems, this book explores the use of business strategies which are specifically designed to have a positive impact on economic and financial efficiency. Focussing on services within the tourism industry, the author takes a new approach and identifies dynamic pricing and service differentiation as key components of strategic management. Providing fresh insights into an ever-expanding sector, this book will be a useful tool for those studying business strategy and management, as well as value creation theory, as it ultimately presents an integrated business management model which will ensure sustainability.
Authors and Affiliations
About the author
Alessandro Capocchi is Associate Professor of Business Economics at the University of Milano-Bicocca, Italy. Here, he is Head of the international office of the School of Economics and Statistics and Scientific Director of the Observatory on New Entrepreneurship (ONILAB). Alessandro is also Co-Founder and president of MIndLab SRL, a Spin Off of the University of Milano-Bicocca, and a member of the Association of North America Higher Education International (ANAHEI).
Bibliographic Information
Book Title: Economic Value and Revenue Management Systems
Book Subtitle: An Integrated Business Management Model
Authors: Alessandro Capocchi
DOI: https://doi.org/10.1007/978-3-030-02417-8
Publisher: Palgrave Macmillan Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG, part of Springer Nature 2019
Hardcover ISBN: 978-3-030-02416-1Published: 14 January 2019
eBook ISBN: 978-3-030-02417-8Published: 30 December 2018
Edition Number: 1
Number of Pages: XIX, 214
Number of Illustrations: 26 b/w illustrations
Topics: Business Strategy/Leadership, Tourism Management, Business Finance, Macroeconomics/Monetary Economics//Financial Economics, Services